Veganism and India
FSSAI’s recent Vegan logo announcement is a remarkable development in the popularity of vegan foods in India. Going by different reports, it comes to a surprising fact that there was a 47% rise in the vegan related searches in the year 2020. The growing interests for...
Is the pandemic over now? Is normal consumer behavior about to happen?
Is the pandemic over now? Is normal consumer behavior about to happen? Going by the data, it’s not. And a few parts of the country have been witnessing a surge in the Covid cases including Maharashtra, Kerala, Tamil Nadu, Karnataka and Assam. For the rest of India, it...
What can we learn from Olympians?
What can we learn from Olympians?To be resilient should be the first lesson irrespective of what work you are doing. Irrespective of the time and severity, you will be knocked down at some point and the mental strength to bounce back and punch a blow on the "face of...
Reaching the inaccessible
Atul, a boy in grade 5 used to be a bright and talented student until the pandemic began. Due to the closure of schools, he like many of his friends were unable to continue classes and studies. His mother who used to work in a nearby shoe factory had to give up her...
The Vaccination Mirage
There was a popular tweet doing the rounds lately. It said, India’s vaccination drive is like going for a marriage. At first, the groom wasn’t ready for it, then there was no suitable match and then the groom, because of not getting what he wanted, had to settle with...
ASCI and government guidelines are both yes and no for consumers on how they are maneuvered
The recent guidelines announced by the Advertising Council of India (ASCI) has created a lot of buzz among the brands, influencers, agencies and consumers. While the majority section of the stakeholders is saying this new guideline is going to bode well with the new...
Why consumption is good
There is an amazing capacity of consumption. I feel, we consumers are the happiest souls when we consume something of our choice. Be it a slice of pizza, driving a newly launched SUV, consuming content (print and digital both or mere a book). The bottom line is- our...
Stories of hope in pandemic
The deadliest is again on us. It is dangerous than ever before, took lives of thousands already and showing no sign of settling soon. Where there are numerous stories floating every day on nonavailability of many healthcare facilities, medicines, oxygen and doctors;...