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Time and again, women have been portrayed in a regressive way where she always shown to win a battle after a tough fight. Or think about the posh car brand advertisement. Do you think putting a woman in a car advertisement is required? The answer is clear and loud. However, change has been happening on the surface level. While things to change completely is a time-consuming matter; good news is we’re seeing a silver lining. The Advertising Council of India (ASCI) in association with brand consultancy firm Futurebrands have jointly conducted a study into gender depiction in advertising. Let us know here a bit about it.
The study titled, GenderNext, aims to provide actionable insights that can shape gender narratives, especially around portrayal of women in advertising positively.
This is a collective effort where participation from all corners including brands, advertising industry and people is required. As we all need to think about the depiction of women and to ensure that they are shown in a more progressive manner. Obviously, such representation is not creativity limiting.
The GenderNext study offers the category-agnostic ‘SEA (Self-esteemed – Empowered – Allied) Framework’ that attempts to educate stakeholders about conceptualising and analysing depictions of women in advertising by fostering empathy and facilitating evaluation.
In the words of Manisha Kapoor, Secretary-General, ASCI, “The report is only the first of the many initiatives ASCI will put together in this space. This is a continuing conversation. We are in the process of setting up a task force to help develop guidelines against harmful stereotypes. We hope that the SEA framework and the 3S screener set the tone for more progressive advertising. “
The three parameters for imagining and evaluating women’s representation are about how the woman feels about herself (self-esteemed), what is the power that the woman holds in the circumstance she is cast in (empowered) and how others collaborate with her in advancement (allied).
In addition, the research suggests a ‘3S’ screener for scripts/storyboards, casting and styling to red-flag stereotypes. The screener considers:
The ‘3S’ is going to help marketers to change storytelling without compromising its appeal or creativity.
The advertising council hopes the SEA Framework will become part of the creative development process. This enables the depiction of women to be more empathetic and progressive, in line with how they view themselves and their lives. “We hope that marketers and advertisers look at the tropes, particularly those relevant to their industries, and find them useful in eliminating harmful stereotypes in advertisements,” said the advertising council.
This will be in line to prevent careless and destructive women representations.
The study is a guide for brands to create more sympathetic and progressive images of women in commercials. It will help detect several implicit and overt prejudices prevalent in today’s advertising and allow firms to avoid them in their scripts. It is important for advertisers to become aware of the many implicit ways in which they normalise harmful and biased gender representations.
Understandably, a brand has its own story to tell as well as its own destination to reach. In order to accomplish that, it must tell stories that are important and aspirational to its audience. While much debate occurs on the major plotline, what is often overlooked are the intricacies – which is where detrimental stereotyped images seep in. In most situations, consciousness of the subliminal portrayals is required rather than any substantial alteration in the overt narration. Change is taking place, but there is still a long way to go. The key thing is that organizations start having this conversation as an integral part of the creative development process.
Bringing a change is incomplete without people participation and here too, it becomes obvious. Advertisements which largely mirrors life, can’t achieve change without its people wanting and accepting such change. With people’s active participation in wanting a suitable change will lead the way. They are the force that can create favourable environment to make this profound transformation a reality. And awareness is the backbone of achieving the same.
We understand that it is a larger societal question and must be addressed to help identify the change needed and the different roles that must be played by key stakeholders. Unless this need for change is recognised by men and women, by citizens, and government, by ad makers and regulators, the change will remain sluggish. Honest conversations amongst different stakeholders is the first step to greater change.
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It is everyone’s dream to have a branded car along with the house. Car not only makes your life comfortable, but also reduces many difficulties. Coming to the office while battling public transit support or going out for a weekend getaway makes everything a lot easier. Earlier, buying a car was a big deal for anyone, because one had to spend a lump sum amount for it, but now it has become very easy due to the easy availability of loan. Banks and Non-Banking Finance Companies offer car loans on easy monthly installments, making it very easy to buy a car now. This does not spoil your budget and also provides convenience. Let us know here the best ways of availing a car loan.
Subas Tiwari
Car loan companies offer loans on both new and used cars. However, the interest rates on these two are different. The interest rates for new cars range between 7.50 -13.75 per cent, while for used cars the interest rates range between 12.50 and 17.50 per cent.
Before applying for a car loan, there are a few conditions, which you need to take care of. This includes information about age, minimum salary, type of job and residence.
Documents required for car loan
When you buy a car by taking a loan, it is mortgaged with the lending company. This gives them the right to confiscate your property in case they are unable to repay your loan. If you are not able to pay the monthly installment on time, they can pick up the car and take it away. Hypothecation letter is also a part of the car registration process. Once you repay the loan, you can remove the hypothecation of the lending company from the registration papers. To remove the hypothecation, you will have to go to the respective RTO office with no objection certificate, car insurance papers and address proof. It is important to note here that it is necessary to take NOC from the company giving the loan. After this, give it to the insurance company and issue the insurance paper in the name of the new owner.
The loan amount depends on your age and income. How much loan you get for the car depends on the lending company. At this time, usually you get a car loan up to four to six times your annual income. Up to 80-90 per cent of the cost of the car gets financed. Some banks, however, finance up to 100 per cent. It can be ex-showroom price or on road price. Ex-showroom price is the amount paid to a dealer for buying a car. When you bring the car for driving on the road after paying registration charges, insurance, road tax etc. then it is the on-road price. When you go to take a loan for a second-hand car, then the expenses incurred in re-registration are not covered.
Lending companies charge some extra amount in addition to Marginal Cost of Funds (MCLR) on the amount of car loan. Usually, these rates are fixed. This makes it easier to repay the loan. If you think that the interest rates may come down in future, then you can take interest on floating rate. At present the interest rates are between 7.50- 13.75 per cent. However, some lending companies also give interest rate rebate to women. Taking a second-hand car loan instead of taking a new car is an expensive deal. Most of the banks charge more interest on this.
Banks levy many charges for offering loan or repaying the loan ahead of time.
However, some banks do not charge for this. Some banks offer part payment facility to repay the car loan. This means you can repay a part of the loan whenever you have the money. Some banks also charge a fee on payment. You cannot prepay the loan within six months of taking the loan.
Car loans are generally given for one to seven years. You can pay it ahead of time as per your convenience.
For a hassle-free car loan experience, you can follow the tips below.
Applying for a car loan is easy because of the lesser documentation requirements. Here you do not even need to mortgage anything separately. The loan is secured with a car. However, you should keep your budget in mind while buying a car.
Since purchasing a car is a huge investment, you should perform thorough research to find the best interest rates as well as car make and model in the market to suit your needs and repayment capability. That way you can be well-prepared to negotiate and get the best deal possible on the new or used car of your choice. There are a number of aspects of a car that you should bear in mind to be able to choose the right one as per needs, such as fuel efficiency, type of fuel, availability of maintenance services and spare parts, etc.
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Intro: India is one of the largest consumer markets for malt-based drinks in the world. Malt-based products are marketed as ‘health drinks’ and are specifically targeted at children, and their parents. They are often marketed as an essential product that provides holistic nutrition to the child, which is required for optimum growth. Take a look – One of the health drink powders claim that drinking of its powder added to milk can help your child grow taller, stronger, and sharper; another claims that it is “clinically proven” that its product aids “2x faster growth” in children. Yet another says the product contains “inner strength formula” that can help develop the brain, bones and muscles of the body. However, expert opinion is that these drinks don’t really deserve the ‘healthy’ tag, and contrary to their claims, may not even be the right supplements for children. Read this article to know more.
Richa Pande
Health drink powders have been designed to meet the nutritional needs of a child. They gained popularity in India due to India’s struggle with malnutrition and the country’s food and nutrition insecurity. The food insufficiency led to the development of protein-energy malnutrition in the country. Also, young children hardly finish the meal they are served. It becomes convenient for parents and caretakers to add a premix containing essential nutrients to the meals of the young ones assuring optimum nutrition intake. But these days, India is not just dealing with child undernutrition but also overnutrition. Evidence suggests that there is a significant increase in childhood obesity and overweight in most of the Indian states in the past decade. The problem with these health drink premixes is that they have fewer amounts of protein, minerals and vitamins as they claim they have. And also, they are loaded with sugar, which is a concern.
For example, if you add three teaspoons, i.e. one tablespoon of 15g of health drink A (real name not disclosed) to a glass of milk, you add 12 g of sugar and just 2grams of protein 100 mcg of calcium to your child’s meal. If parents add 1-2 teaspoons of sugar in the milk, you are giving 22 grams of sugar to your child in one meal, when the child is just supposed to have 30 grams of added sugar in a day (maximum). The sugar in this meal is too high! A child needs 700 mcg of calcium in a day, and the powder provides 100 mcg, and a single glass of plain milk provides about 300 mcg of calcium. So, with just 2-3 portions of dairy in your child meal, which could include milk, curd, paneer, etc., you could meet your child’s calcium requirements. Like calcium, other micronutrients in these drinks are in minuscule amounts. Micronutrients are essential in small quantities as they enable the human body to perform and enhance several physiological functions.
Despite the claims, the reality is that these drinks do not provide sufficient micronutrients to the child considering the amount of powder added to the milk, as discussed above. When you add them to your child’s milk glass, you are not adding HEALTH/ NUTRIENTS to it; you are simply adding TASTE in milk. Parents can smartly deal with the taste and milk acceptability issue in consultation with a diet expert.
When your children fill up on sugar-sweetened foods and beverages, they may have little room left for the nutritious options that growing bodies need, such as fruits, vegetables, whole grains, dairy, meat, & poultry. Moreover, sugar is addictive, plus too much sugar can also lead to weight gain and increase the risk of your child developing dental cavities. Too much sugar during childhood may lead to unhealthy cravings as kids grow older. In excess, sugar can lead to obesity, which puts a child at risk of developing high blood pressure, elevated cholesterol levels and type 2 diabetes.
Reading food labels can help you pick a better brand/ or enable you to choose whether you want to give these health drink powders to your child or not. Check nutritive values and the recommended serving size by the brand. If a brand recommended serving size is 20g to meet the nutritional requirements claimed on the pack, one serving would contain about 9-18 grams of sugar. Compare the values, and then make a choice. Check the protein levels and micronutrient levels in your brand.
As with most packaged food products, the ingredients list of the malt-based drinks is quite revealing. While the primary ingredient is malt, the following item is almost always sugar. If you don’t find this on the list, look for maltodextrin. If you find it, the health drink isn’t good for your child.
Maltodextrin has no nutritional value. However, it is a very easy-to-digest carbohydrate and can provide energy rapidly. Due to this, manufacturers add this powder to many sports drinks and snacks. It can impact the gut microbiota of your child’s gut and could adversely impact her health. Maltodextrin has an even higher glycemic index (GI) than table sugar. It means that maltodextrin can cause a sharp increase or spike in an individual’s blood sugar levels shortly after eating foods that contain it. Some children can also be allergic to maltodextrin. It can cause allergic reactions, weight gain, gas, flatulence, and bloating.
Give your children malts prepared at home if feasible with minimally added sugar or avoid added sugar altogether. Malt beverages can be a good source of energy and protein for your child. You can always speak to a diet expert to guide you about preparing the malt mixes with less sugar and more protein, calcium and other micronutrients. If it’s not feasible for you to prepare these mixes at home, there are other ways to enhance the taste of the milk, like adding cardamom or saffron to the milk. To meet the micronutrients needs, encourage your child to eat lots of fruits and vegetables. Add fruit shakes to your child’s diet, if possible, without added sugar. Children may take shakes with added sugar may be taken two-three times a week.
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Such loan understandably come with different terms and conditions those need careful scrutiny before going for one. Besides, to get a pre-approved loan, you need to follow the loan process completely. The lending criteria are completely based on the risk appetite of the bank and the information received by the borrower. Here’s a read to give you all such related information.
Subas Tiwari
Generally, a pre-approved loan is based on your credit rating. Every bank/NBFC offers such loans to the common people on the basis of their set terms and conditions. There can be pre-approved loan offers in the form of car, home, personal and credit card loan etc.
But know that everyone is not eligible to get a pre-approved loan offer. Banks/NBFCs take stock of your financial condition before offering this loan. Or they estimate it on the basis of your transaction and credit score. Banks estimate your loan repayment ability based on your old credit card payments and other transactions. Pre-approved loans are offered to you if your financial condition and your credit score is good.
Note that pre-approved loans are a promotional exercise by banks to increase the sales of their loan products. There are several possible reasons why you may be chosen as an eligible customer. Given below could be a few:
The pre-approved loan process is almost similar to other loans. Before sanctioning loan, banks collect some simple yet important information. As in the case of a home loan, your property is also assessed. Having a pre-approved loan offer indicates your better ability to repay the loan. This means that the bank already has an idea about your financial condition and credit score.
As the bank already has information about the financial condition of the borrower, one can expect quick loan approval from the bank. After this only the appraisal work of your property remains.
The pre-approved loan offer is usually based on the prevailing interest rates in the market. This means that you will be able to get the same loan at lower interest. With this you will have to pay less EMI and there will be less burden on your pocket.
A complete paper verification is required before the loan borrower is issued a pre-approved loan. For a pre-approved loan, certain documents are required to be submitted. These include identity proof, residence proof, PAN card, bank account statement of the last 6 months and income tax return information for the last three years, etc.
It is important to read the terms and conditions properly
Pre-approved loans are not offered to people declared defaulters with Civil Score or other banks. A pre-approved loan is always subject to terms and conditions and there is no guarantee that you will get it.
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Festivals, especially Deepawali, the festival that Indians observe to celebrate the return of Ram from his 14 years of exile reminded us of the triumph of good over evil. Indians across the regions celebrate the day differently, however, the ethos across the country remains the same. This year the festival fared better in comparison to the last two years as people all across communities thronged to markets buying necessary goods, decorative pieces, sweets, gifts etc. The retail sales as claimed by different association has crossed Rs. 1.25 crore which is a record trade figure in the last 10 years on the occasion of Diwali. In Delhi alone, this business was about Rs. 25 thousand crores! This surely ended the lull period that existed in the previous years. In many ways, this Diwali was completely different from the previous years and the countrymen also celebrated the festival of Diwali with full gusto.
According to the traders’ association CAIT, this time Chinese goods were not sold at all in the markets across the country and the special emphasis of the customers was on the purchase of Indian goods. They said that by strengthening the call of Prime Minister Shri Narendra Modi for Atmnirbhar Bharat, traders across the country celebrated Indian Diwali – Local Diwali enthusiastically across the country. Products including earthen lamps, colorful earthen diyas, different kinds of vandanwars, pendants, earthen sticks, toys made of khand, earthen sandals, candles and papermachie lamps, rangoli etc which gave substantial business to small potters, craftsmen and handicraftsmen.
On the other hand, products such as sweets, dry fruits, packed namkeen, food and packaged items, furnishing fabric, tapestries, footwear, gift items, FMCG goods, electrical and electronic items, watches, consumer products, readymade garments, textiles, series of electric bulbs, LED bulbs, home décor items etc were also in huge demand and yielded good business. Gold jewellery and silverware were purchased for more than Rs. 9000 crores, as per CAIT. While this is certainly a case of revival in terms of consumption-led economic activities in India, will this euphoria last? Will the consumption level be maintained or will it shrink? The situation that we are living in presently is cautious living and we are yet not free from the clutches of the Covid fear. Hence, the next six months are going to be very crucial. As a nation, we must not off guard our weapons against the virus while still continuing our consumption, may be albeit under control.
In the November edition of Consumer VOICE, we brought an array of interesting reads on finding out the best dairy whitener brand, best home air purifier, ASCI’s to be formed guidelines for women portrayal in advertising among others. Kindly share your thoughts at info@consumer-voice.org
Happy Reading!
Sharmila Das
Editor
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