Establishing “she” appropriate portrayal

Establishing “she” appropriate portrayal

Establishing “she” appropriate portrayal

Time and again, women have been portrayed in a regressive way where she always shown to win a battle after a tough fight. Or think about the posh car brand advertisement. Do you think putting a woman in a car advertisement is required? The answer is clear and loud. However, change has been happening on the surface level. While things to change completely is a time-consuming matter; good news is we’re seeing a silver lining. The Advertising Council of India (ASCI) in association with brand consultancy firm Futurebrands have jointly conducted a study into gender depiction in advertising. Let us know here a bit about it.

The study titled, GenderNext, aims to provide actionable insights that can shape gender narratives, especially around portrayal of women in advertising positively.

This is a collective effort where participation from all corners including brands, advertising industry and people is required. As we all need to think about the depiction of women and to ensure that they are shown in a more progressive manner. Obviously, such representation is not creativity limiting.

The GenderNext study offers the category-agnostic ‘SEA (Self-esteemed – Empowered – Allied) Framework’ that attempts to educate stakeholders about conceptualising and analysing depictions of women in advertising by fostering empathy and facilitating evaluation.

In the words of Manisha Kapoor, Secretary-General, ASCI, “The report is only the first of the many initiatives ASCI will put together in this space. This is a continuing conversation. We are in the process of setting up a task force to help develop guidelines against harmful stereotypes. We hope that the SEA framework and the 3S screener set the tone for more progressive advertising. “

Three defining parameters

The three parameters for imagining and evaluating women’s representation are about how the woman feels about herself (self-esteemed), what is the power that the woman holds in the circumstance she is cast in (empowered) and how others collaborate with her in advancement (allied).

In addition, the research suggests a ‘3S’ screener for scripts/storyboards, casting and styling to red-flag stereotypes. The screener considers:

  • Subordination (how the woman is positioned in the decision-making hierarchy and awareness)
  • Service (is the woman seen serving others)
  • Standardisation (is the woman is moulded into portrayals that blur individuality)

The ‘3S’ is going to help marketers to change storytelling without compromising its appeal or creativity.

The advertising council hopes the SEA Framework will become part of the creative development process. This enables the depiction of women to be more empathetic and progressive, in line with how they view themselves and their lives. “We hope that marketers and advertisers look at the tropes, particularly those relevant to their industries, and find them useful in eliminating harmful stereotypes in advertisements,” said the advertising council.

This will be in line to prevent careless and destructive women representations.

Clear roadmap for the brands

The study is a guide for brands to create more sympathetic and progressive images of women in commercials. It will help detect several implicit and overt prejudices prevalent in today’s advertising and allow firms to avoid them in their scripts. It is important for advertisers to become aware of the many implicit ways in which they normalise harmful and biased gender representations.

Understandably, a brand has its own story to tell as well as its own destination to reach. In order to accomplish that, it must tell stories that are important and aspirational to its audience. While much debate occurs on the major plotline, what is often overlooked are the intricacies – which is where detrimental stereotyped images seep in. In most situations, consciousness of the subliminal portrayals is required rather than any substantial alteration in the overt narration. Change is taking place, but there is still a long way to go. The key thing is that organizations start having this conversation as an integral part of the creative development process.

It’s a people choice

Bringing a change is incomplete without people participation and here too, it becomes obvious. Advertisements which largely mirrors life, can’t achieve change without its people wanting and accepting such change. With people’s active participation in wanting a suitable change will lead the way. They are the force that can create favourable environment to make this profound transformation a reality. And awareness is the backbone of achieving the same.

We understand that it is a larger societal question and must be addressed to help identify the change needed and the different roles that must be played by key stakeholders. Unless this need for change is recognised by men and women, by citizens, and government, by ad makers and regulators, the change will remain sluggish. Honest conversations amongst different stakeholders is the first step to greater change.


Tips of availing a car loan

Tips of availing a car loan

Tips of availing a car loan

It is everyone’s dream to have a branded car along with the house. Car not only makes your life comfortable, but also reduces many difficulties. Coming to the office while battling public transit support or going out for a weekend getaway makes everything a lot easier. Earlier, buying a car was a big deal for anyone, because one had to spend a lump sum amount for it, but now it has become very easy due to the easy availability of loan. Banks and Non-Banking Finance Companies offer car loans on easy monthly installments, making it very easy to buy a car now. This does not spoil your budget and also provides convenience. Let us know here the best ways of availing a car loan. 

Subas Tiwari

Car loan companies offer loans on both new and used cars. However, the interest rates on these two are different. The interest rates for new cars range between 7.50 -13.75 per cent, while for used cars the interest rates range between 12.50 and 17.50 per cent.

Who can take a car loan?

Before applying for a car loan, there are a few conditions, which you need to take care of. This includes information about age, minimum salary, type of job and residence. 

Documents required for car loan 

  1. Proof of Identity (PAN Card, Passport, Driving License etc.) 
  2. Proof of Address like Voter I Card, Passport 
  3. Age Proof 
  4. Photograph 
  5. Car Documents 
  6. Proof of income like three months’ salary slips, six months bank statement, income tax return 
  7. Some companies do not finalise the loan without a copy of the car insurance and driving license.


When you buy a car by taking a loan, it is mortgaged with the lending company. This gives them the right to confiscate your property in case they are unable to repay your loan. If you are not able to pay the monthly installment on time, they can pick up the car and take it away. Hypothecation letter is also a part of the car registration process. Once you repay the loan, you can remove the hypothecation of the lending company from the registration papers. To remove the hypothecation, you will have to go to the respective RTO office with no objection certificate, car insurance papers and address proof. It is important to note here that it is necessary to take NOC from the company giving the loan. After this, give it to the insurance company and issue the insurance paper in the name of the new owner.

Car loan amount

The loan amount depends on your age and income. How much loan you get for the car depends on the lending company. At this time, usually you get a car loan up to four to six times your annual income. Up to 80-90 per cent of the cost of the car gets financed. Some banks, however, finance up to 100 per cent. It can be ex-showroom price or on road price. Ex-showroom price is the amount paid to a dealer for buying a car. When you bring the car for driving on the road after paying registration charges, insurance, road tax etc. then it is the on-road price. When you go to take a loan for a second-hand car, then the expenses incurred in re-registration are not covered. 

Interest rates on car loan

Lending companies charge some extra amount in addition to Marginal Cost of Funds (MCLR) on the amount of car loan. Usually, these rates are fixed. This makes it easier to repay the loan. If you think that the interest rates may come down in future, then you can take interest on floating rate. At present the interest rates are between 7.50- 13.75 per cent. However, some lending companies also give interest rate rebate to women. Taking a second-hand car loan instead of taking a new car is an expensive deal. Most of the banks charge more interest on this.

What are the expenses in a car loan?

Banks levy many charges for offering loan or repaying the loan ahead of time. 

  1. Processing fee is charged when you apply. 
  2. This can be 0.4-1 per cent of the loan amount. 
  3. Banks charge fees for premature repayment of the loan. 
  4. Some banks charge five to six per cent on this. 

However, some banks do not charge for this. Some banks offer part payment facility to repay the car loan. This means you can repay a part of the loan whenever you have the money. Some banks also charge a fee on payment. You cannot prepay the loan within six months of taking the loan.


Car loans are generally given for one to seven years. You can pay it ahead of time as per your convenience.

Loan tips for the aam naagrik

For a hassle-free car loan experience, you can follow the tips below.

  • Always approach your neighborhood banker. If this does not work out favourably, approach your employer-bank or the bank where your salary is credited. You will be able to click on any one of them for sure.
  • Always prefer rate of interest with floating rate as compared to fixed rate which some of the banks want to offer. A floating rate would come down by a few notches if the economy performs well and you could be one of the beneficiaries of a robust growth!
  • Be on the look-out for a ‘loan mela’ or ‘loan campaign’ in your residential/commercial area. During this period, bankers tend to be ‘aggressive’ in sanctioning the loan with least of delay (as it suits their targets!). Further, during this canvassing, processing charges are either minimal or could be totally waived. You could be in for another surprise: a small discount in rate of interest! 
  • Banks tend to ‘push’ their third-party products along with a bank car loan. So, resist all pressure, saying that such products need not necessarily perform well!
  • While completing documentation of the bank, kindly insist on the bank to provide you a Xerox copy of the main ‘agreement’ along with a copy of the bank’s sanction.
  • While submitting a loan application to the bank, always super scribe on the loan application form on the purpose of the loan sought for, to thwart any later attempts by any shrewd bank employee from misusing your application for other purposes (for issue of credit card, mutual funds, insurance, etc).
  • Never put your signature on blank bank documents. Read the documents well before affixing your signature.

Keep in mind 

  1. Most banks finance medium cars, SUVs and MUVs. However, before applying for the loan, you should check how much loan the bank is offering for which car. 
  2. If the car is purchased in the name of any person, then no deduction on depreciation of income tax can be claimed for that. There is no tax benefit on car loan. 
  3. At the time of taking the loan, you should calculate the interest to be paid on the car loan.


Applying for a car loan is easy because of the lesser documentation requirements. Here you do not even need to mortgage anything separately. The loan is secured with a car. However, you should keep your budget in mind while buying a car.

Points you should remember before buying a Car

  1. Fix your budget- The first and foremost step while planning for a car purchase is determining how much you can spend. While you might have your eyes on a particular car, you cannot take it home unless your pocket allows it. According to a thumb rule, the total expenditure on all the cars including expenses on fuel, insurance premiums, maintenance costs, and more, within a household should be 25% of the total monthly income. Therefore, you will have to fix a budget that does not hamper your bills payment, savings, and other regular expenses.
  2. Choose between new and pre-owned car- Once you have fixed your budget, it is important that you decide whether you want to buy a new car or a pre-owned one. You can weigh all the pros and cons of buying either of the types of cars and priorities based on your requirement. Then, you can assess if the chosen type of car fits your budget by the calculating the ownership cost of the car.
  3. Decide the kind of car you want- You should choose a car that best serves your requirement, circumstances, lifestyle, and taste. Make a list of the features and specifications of the car that you want such as seating, comfort, convenience, performance, and safety features. You will also have to decide whether you want to opt for a car with diesel or petrol engine. Based on your budget as well as your preference of old or new car, you will have to narrow it down to a few car makes and models. Next, you can make a list of additional features that you would like to have in your car such as a sunroof, surround sound systems, heated seats, etc.
  4. Check the resale value of the car- In terms of resale value, some cars might have the upper hand over others due to a powerful engine, better fuel efficiency, and popularity of the manufacturing brand. Furthermore, since car maintenance is one of biggest concerns for buyers, cars which have more service centers and better spare parts availability usually have greater resale values. When you are looking to buy a car, you should check its resale value in case you have to sell it during a financial crisis or just want an upgrade in subsequent time.
  5. Secure your finances beforehand- One of the biggest mistake that one can make is not looking into financing options before visiting a car dealership. While most of the dealerships provide financing options for their customers to help purchase the car they want or like, the interest rates offered during such circumstances are usually higher than the rates available in the market otherwise. You can check the current interest rates being offered by banks and other non-banking financing companies (NBFCs) in addition to any ongoing offers online. 
  6. Look for options- Checking the prices from a number of different dealers is a smart move. When you are planning to buy a car, walking out of at least one dealership will help you learn about the lowest cost of a particular car that they can offer. This information comes handy when you go to another dealership and try to negotiate the price. Additionally, it is also wise to check the prices at a few dealerships out of town since dealership prices vary depending on the location as well.
  7. Learn about the car through a test drive- Even though you might have researched about the car and its features on the internet, you should take your time with the test drive. Ensure that you like the feel of the car while driving and otherwise. Even when the car is parked, you can experiment with the controls to check whether you and the passengers will be comfortable in it or not. Do not hesitate to ask for additional time to understand if you really like the car. In addition to comfort and features, you should also check the driving convenience, handling, brakes, etc. The car should also offer a quiet and smooth ride.
  8. Negotiate the prices and terms- Cars are the second greatest assets of an individual, after his or her property holdings. Therefore, you should negotiate the terms and prices as much as possible to get the best deal before you make the investment. Negotiating the price of the car will help you bring the car loan down and can save you money in the long run. You can practice your negotiating skills beforehand and do not feel bad to walk away from any offer. Remember that confidence is the key during such a negotiation.
  9. Focus on the total price instead of monthly payments- Trying to trick potential buyers into an expensive deal is second nature to salesmen. Do not be tempted to say yes to a low-cost deal with a long tenure since they might end up costing you more eventually. Also, make sure you learn about the total price of the car including all the hidden costs such as dealership costs, delivery charges, taxes, car preparation, and more. Dealerships often don’t often tell the customers about these additional charges unless the buyer enquires about them.
  10. Factor the car insurance premiums in the total cost- Insurance costs have a huge impact on the total price of the car, therefore it is important that you consider it along with the car’s price during a purchase. While sports cars usually have more expensive insurance premiums than other cars, there are a number of cars which have a high premium amount due to separate reasons. For example, Honda Civic, Toyota Camry, and Honda Accord have a high resale value and, hence, are more prone to theft. Therefore, they might have a higher insurance cost compared to the other cars in the same segment.
  11. Avoid purchasing any add-on- Since salesmen earn commissions based on a percentage of the sales price, they might try to rope you into purchasing add-ons to increase the cost of the car. Try to keep the additional costs to a minimum by avoiding add-ons such as heated seats, rust proofing, rear camera, VIN etching, and dealership maintenance plan. You can also buy a GPS unit at a much cheaper price online, instead of buying the expensive built-in system.
  12. Do not buy an extended warranty along with your car- The extended warranties offered by dealers are often expensive and provide minimum coverage. Be it a new or used car, such warranties also do not usually cover mechanical failures. If you are purchasing a new car, make sure that it has a manufacturer’s warranty to cover most of the damage costs. In case of a pre-owned car, you can check whether it still has an active manufacturer’s warranty. If not, you can save that money instead for potential repair and maintenance expenses.
  13. Get the pre-owned car checked by a mechanic before purchase- In case you are planning to buy a used car, it is wise to get it thoroughly checked by an expert technician before the purchase is finalized. By doing this, you can not only become aware of the condition of the car, but can also learn about any existing or potential concern as well. According to this report, you can decide whether you want to buy the car or the mechanical issues are too severe. This can also act as leverage while negotiating the price of the car.
  14. Do not make an impulse buy- Being a huge investment, it is advisable that you do not buy a car just out of impulse. Purchase a car only after performing extensive research on the market so that you don’t regret your decision later. If you check all the financing options available as well as the car makes and models in the market, you will be able to buy a car that you can enjoy for many years, without becoming a burden on you.
  15. Purchase a car while maintaining finances- Buying a car when you are repaying other debts can be a herculean task. If you are already paying off a car loan, the additional loan might impact your monthly income and savings. Therefore, purchasing a car only after the previous car loan is paid off is a better option than buying one while repaying an existing loan. By doing this, you will be able to avoid an upside-down car loan.

Since purchasing a car is a huge investment, you should perform thorough research to find the best interest rates as well as car make and model in the market to suit your needs and repayment capability. That way you can be well-prepared to negotiate and get the best deal possible on the new or used car of your choice. There are a number of aspects of a car that you should bear in mind to be able to choose the right one as per needs, such as fuel efficiency, type of fuel, availability of maintenance services and spare parts, etc.


Are health drink powders actually good for you?

Are health drink powders actually good for you?

Are health drink powders actually good for you?

Intro: India is one of the largest consumer markets for malt-based drinks in the world. Malt-based products are marketed as ‘health drinks’ and are specifically targeted at children, and their parents. They are often marketed as an essential product that provides holistic nutrition to the child, which is required for optimum growth. Take a look – One of the health drink powders claim that drinking of its powder added to milk can help your child grow taller, stronger, and sharper; another claims that it is “clinically proven” that its product aids “2x faster growth” in children. Yet another says the product contains “inner strength formula” that can help develop the brain, bones and muscles of the body. However, expert opinion is that these drinks don’t really deserve the ‘healthy’ tag, and contrary to their claims, may not even be the right supplements for children. Read this article to know more.

Richa Pande

Health drink powders have been designed to meet the nutritional needs of a child. They gained popularity in India due to India’s struggle with malnutrition and the country’s food and nutrition insecurity. The food insufficiency led to the development of protein-energy malnutrition in the country.  Also, young children hardly finish the meal they are served. It becomes convenient for parents and caretakers to add a premix containing essential nutrients to the meals of the young ones assuring optimum nutrition intake. But these days, India is not just dealing with child undernutrition but also overnutrition. Evidence suggests that there is a significant increase in childhood obesity and overweight in most of the Indian states in the past decade. The problem with these health drink premixes is that they have fewer amounts of protein, minerals and vitamins as they claim they have. And also, they are loaded with sugar, which is a concern. 

For example, if you add three teaspoons, i.e. one tablespoon of 15g of health drink A (real name not disclosed) to a glass of milk, you add 12 g of sugar and just 2grams of protein 100 mcg of calcium to your child’s meal. If parents add 1-2 teaspoons of sugar in the milk, you are giving 22 grams of sugar to your child in one meal, when the child is just supposed to have 30 grams of added sugar in a day (maximum). The sugar in this meal is too high! A child needs 700 mcg of calcium in a day, and the powder provides 100 mcg, and a single glass of plain milk provides about 300 mcg of calcium. So, with just 2-3 portions of dairy in your child meal, which could include milk, curd, paneer, etc., you could meet your child’s calcium requirements. Like calcium, other micronutrients in these drinks are in minuscule amounts. Micronutrients are essential in small quantities as they enable the human body to perform and enhance several physiological functions.

Despite the claims, the reality is that these drinks do not provide sufficient micronutrients to the child considering the amount of powder added to the milk, as discussed above. When you add them to your child’s milk glass, you are not adding HEALTH/ NUTRIENTS to it; you are simply adding TASTE in milk. Parents can smartly deal with the taste and milk acceptability issue in consultation with a diet expert.

Why added sugar is to be avoided?

When your children fill up on sugar-sweetened foods and beverages, they may have little room left for the nutritious options that growing bodies need, such as fruits, vegetables, whole grains, dairy, meat, & poultry. Moreover, sugar is addictive, plus too much sugar can also lead to weight gain and increase the risk of your child developing dental cavities. Too much sugar during childhood may lead to unhealthy cravings as kids grow older. In excess, sugar can lead to obesity, which puts a child at risk of developing high blood pressure, elevated cholesterol levels and type 2 diabetes.

Reading food labels can help you pick a better brand/ or enable you to choose whether you want to give these health drink powders to your child or not. Check nutritive values and the recommended serving size by the brand. If a brand recommended serving size is 20g to meet the nutritional requirements claimed on the pack, one serving would contain about 9-18 grams of sugar. Compare the values, and then make a choice. Check the protein levels and micronutrient levels in your brand.

Check the ingredient list

As with most packaged food products, the ingredients list of the malt-based drinks is quite revealing. While the primary ingredient is malt, the following item is almost always sugar. If you don’t find this on the list, look for maltodextrin. If you find it, the health drink isn’t good for your child.

No Sugar, but does it contain maltodextrin?

Maltodextrin has no nutritional value. However, it is a very easy-to-digest carbohydrate and can provide energy rapidly. Due to this, manufacturers add this powder to many sports drinks and snacks. It can impact the gut microbiota of your child’s gut and could adversely impact her health. Maltodextrin has an even higher glycemic index (GI) than table sugar. It means that maltodextrin can cause a sharp increase or spike in an individual’s blood sugar levels shortly after eating foods that contain it. Some children can also be allergic to maltodextrin. It can cause allergic reactions, weight gain, gas, flatulence, and bloating.

So, what is the alternative?

Give your children malts prepared at home if feasible with minimally added sugar or avoid added sugar altogether. Malt beverages can be a good source of energy and protein for your child. You can always speak to a diet expert to guide you about preparing the malt mixes with less sugar and more protein, calcium and other micronutrients. If it’s not feasible for you to prepare these mixes at home, there are other ways to enhance the taste of the milk, like adding cardamom or saffron to the milk. To meet the micronutrients needs, encourage your child to eat lots of fruits and vegetables. Add fruit shakes to your child’s diet, if possible, without added sugar. Children may take shakes with added sugar may be taken two-three times a week.


How to nail a pre-approved loan offer

How to nail a pre-approved loan offer

How to nail a pre-approved loan offer

Such loan understandably come with different terms and conditions those need careful scrutiny before going for one. Besides, to get a pre-approved loan, you need to follow the loan process completely. The lending criteria are completely based on the risk appetite of the bank and the information received by the borrower. Here’s a read to give you all such related information. 

Subas Tiwari

Generally, a pre-approved loan is based on your credit rating. Every bank/NBFC offers such loans to the common people on the basis of their set terms and conditions. There can be pre-approved loan offers in the form of car, home, personal and credit card loan etc.

But know that everyone is not eligible to get a pre-approved loan offer. Banks/NBFCs take stock of your financial condition before offering this loan. Or they estimate it on the basis of your transaction and credit score. Banks estimate your loan repayment ability based on your old credit card payments and other transactions. Pre-approved loans are offered to you if your financial condition and your credit score is good.

Note that pre-approved loans are a promotional exercise by banks to increase the sales of their loan products. There are several possible reasons why you may be chosen as an eligible customer. Given below could be a few: 

  • The bank might have checked your credit score and found you a good customer;
  • The bank might have reviewed your credit history with them and noticed good bank balance and transaction rate;
  • You may have taken a loan from the bank previously and made prompt and regular repayment;
  • The bank might be monitoring your income and expenditure rates in comparison with your creditworthiness.

What is the loan process?

The pre-approved loan process is almost similar to other loans. Before sanctioning loan, banks collect some simple yet important information. As in the case of a home loan, your property is also assessed. Having a pre-approved loan offer indicates your better ability to repay the loan. This means that the bank already has an idea about your financial condition and credit score.

Features of pre-approved loan

  • Quick loan disbursal: If you are an existing customer of the bank or NBFC, the pre-approved loan will be disbursed directly to your account in a very short time.
  • Minimum documentation: Instant loans are easy to obtain; the process is considered hassle-free because it doesn’t require heavy documentation for loan approval.
  • No collateral or security required: The pre-approved loan customers need not provide any security or collateral to obtain instant loans.
  • Varying loan amounts: The pre-approved loan amount varies for every individual. The loan amount depends on factors like the customer’s credit history and repayment record.
  • Repayment facility: You have to repay pre-approved loans in Equated Monthly Instalments (EMIs). Those customers who have an existing account with the bank (lender), can opt for auto-debit facility to pay the EMIs. 
  • Fees and charges: Lenders levy certain fees and charges on customers during and after the disbursal of pre-approved loans such as processing fees, secure fee, EMI bounce charges, outstation collection charges, penal interest, foreclosure charges, etc. The terms and conditions of the applicable fees and charges differ with lenders.

What are the benefits of a pre-approved loan?

As the bank already has information about the financial condition of the borrower, one can expect quick loan approval from the bank. After this only the appraisal work of your property remains.

The pre-approved loan offer is usually based on the prevailing interest rates in the market. This means that you will be able to get the same loan at lower interest. With this you will have to pay less EMI and there will be less burden on your pocket.

  • Instant funds or quick funding: Being eligible for pre-approved loans makes it a safety net when you need urgent funding to meet your financial needs. The loan will be approved and disbursed on the same day within a few minutes once the verification process is successful. You can use the loan amount for any personal purpose.
  • Competitive interest rates: You are eligible for an instant loan offer if you have a good credit history. Your clean repayment record indicates financial discipline; hence, the lender will offer the loan at a competitive interest rate as you don’t fall under the lender-risk/credit-risk category.
  • Flexible loan tenure: You can choose a loan repayment period that is suitable for you. Consider your repayment capability when choosing the loan tenure so that you don’t default on loan repayment.
  • Minimum to nil documentation: Existing customers who are eligible for instant loans need not worry about documentation as the bank will have your KYC, bank, and income details in their database.
  • Paperless loan application process: Most lenders offer online loan facility wherein you can apply for a pre-approved loan through their website or mobile app by filling up and submitting an online form. Soft copies of the necessary documents can be uploaded in the required format to the website or mobile app of the lender.
  • Quicker processing time: Since you have already passed the eligibility criteria for the loan, you will not be subject to severe scrutiny. If your papers are in order and all financial information tallies, then your loan could be approved and disbursed within a day.
  • Negotiation power: In a pre-approved loan, the bank is approaching you with a product and instead of you walking in with a request. This means that you are in a position to negotiate the terms of the loan with your bank manager or relationship manager and bring down the interest rate or increase the tenure or repayment term. If you are making an online application, however, this advantage would not be available as there is no human intervention.
  • Special discounts: To lure you into taking a pre-approved personal loan, the bank may also add small benefits such as processing fee waiver, lower interest rate than that for regular customers, EMI holidays for 1-3 months, etc. If you really need a loan, these perks will help to slightly reduce your overall estimated debt.

Eligibility for pre-approved personal loan

  • Eligible customers must have a good credit history.
  • Should be existing customers of the bank. Certain banks lend to new customers as well.
  • Must have a clean record of repaying debts.
  • Customers with no credit history and repayment record are also eligible as long as they have substantial savings in their account and a stable source of income.

Which documents are required?

A complete paper verification is required before the loan borrower is issued a pre-approved loan. For a pre-approved loan, certain documents are required to be submitted. These include identity proof, residence proof, PAN card, bank account statement of the last 6 months and income tax return information for the last three years, etc.

It is important to read the terms and conditions properly

Pre-approved loans are not offered to people declared defaulters with Civil Score or other banks. A pre-approved loan is always subject to terms and conditions and there is no guarantee that you will get it.

How to apply for pre-approved loan?

  • Check with your bank if a pre-approved loan offer is available for you. You can log in to your net banking account to check if you are eligible for a pre-approved loan.
  • Submit a duly-filled loan application form which can be obtained from the lender’s website, branch office, through SMS, or mobile app.
  • Choose the required loan amount and suitable repayment tenure.
  • The loan amount will be credited to your bank account after successful verification by the bank and your acceptance of the offer.
  • NBFCs may ask for documents like bank account statements, previous 3 month’s salary slips, employee ID card, and KYC details like PAN and Aadhaar card.

Tips to get pre-approved loan

  • Maintain a high credit score, a good credit history, excellent repayment record, stable source of income, and substantial savings in your bank account to get a pre-approved loan.
  • Such loans may be available for a specified period only, therefore, check with your lender.
  • Don’t forget to go through the terms and conditions of such loans with your lender, especially the applicable fees and charges.
  • Before applying for the instant loan, do a bit of research. Compare available features and interest rates of other loan offers with your pre-approved loan offer and choose the one that best suits your needs.

Disadvantages of pre-approved loans

  • Pre-approved loans may be valid only for a few days as an exclusive deal. So, if you really want to take the loan, you need to act fast.
  • A bank is not legally bound to sanction your loan once it makes a proposal for a pre-approved loan. If any discrepancy is found in your documentation or credit score, the application can be rejected. “Pre-approved” only signifies your eligibility for loan, and not instant approval and disbursement.
  • Check the interest rate for regular before accepting a pre-approved loan. While it is quite likely that the interest rate on the loan sanctioned to you may be 1-2 per cent less than the market rate, some banks may increase their interest rate for pre-approved customers.
  • Before signing the loan deal with any bank, take a look at the schedule of fees and charges. Some banks may charge additional processing fee on pre-approved loans, or put in extra fees such as transaction fee, or put a high penalty on foreclosures and partial pre-payments.



Festivals lighted up consumption. But will it last?

Festivals lighted up consumption. But will it last?

Festivals lighted up consumption. But will it last?

Festivals, especially Deepawali, the festival that Indians observe to celebrate the return of Ram from his 14 years of exile reminded us of the triumph of good over evil. Indians across the regions celebrate the day differently, however, the ethos across the country remains the same. This year the festival fared better in comparison to the last two years as people all across communities thronged to markets buying necessary goods, decorative pieces, sweets, gifts etc. The retail sales as claimed by different association has crossed Rs. 1.25 crore which is a record trade figure in the last 10 years on the occasion of Diwali. In Delhi alone, this business was about Rs. 25 thousand crores! This surely ended the lull period that existed in the previous years. In many ways, this Diwali was completely different from the previous years and the countrymen also celebrated the festival of Diwali with full gusto.

According to the traders’ association CAIT, this time Chinese goods were not sold at all in the markets across the country and the special emphasis of the customers was on the purchase of Indian goods. They said that by strengthening the call of Prime Minister Shri Narendra Modi for Atmnirbhar Bharat, traders across the country celebrated Indian Diwali – Local Diwali enthusiastically across the country. Products including earthen lamps, colorful earthen diyas, different kinds of vandanwars, pendants, earthen sticks, toys made of khand, earthen sandals, candles and papermachie lamps, rangoli etc which gave substantial business to small potters, craftsmen and handicraftsmen.

On the other hand, products such as sweets, dry fruits, packed namkeen, food and packaged items, furnishing fabric, tapestries, footwear, gift items, FMCG goods, electrical and electronic items, watches, consumer products, readymade garments, textiles, series of electric bulbs, LED bulbs, home décor items etc were also in huge demand and yielded good business. Gold jewellery and silverware were purchased for more than Rs. 9000 crores, as per CAIT. While this is certainly a case of revival in terms of consumption-led economic activities in India, will this euphoria last? Will the consumption level be maintained or will it shrink? The situation that we are living in presently is cautious living and we are yet not free from the clutches of the Covid fear. Hence, the next six months are going to be very crucial. As a nation, we must not off guard our weapons against the virus while still continuing our consumption, may be albeit under control.

In the November edition of Consumer VOICE, we brought an array of interesting reads on finding out the best dairy whitener brand, best home air purifier, ASCI’s to be formed guidelines for women portrayal in advertising among others. Kindly share your thoughts at

Happy Reading!
Sharmila Das