Hidden Dangers: How Food Marketing Tactics Impact Children’s Health

Hidden Dangers: How Food Marketing Tactics Impact Children’s Health

Hidden Dangers: How Food Marketing Tactics Impact Children’s Health

Back in the 1990s, an indigenous chips brand captured our hearts with its iconic tagline, “Bole Mere Lips, I Love …………. Chipps.” However, this cherished Indian brand eventually succumbed to the competition from an international MNC with a clever strategy – offering small, collectible discs adorned with cartoon characters called ‘tazos’ for free with every chip pack. For kids like me, it became a mission to collect as many tazos as possible, convincing our parents to buy more chips. We formed teams with friends and cousins, all driven by the excitement of the chase. As a result, the indigenous chips brand, once a household name, faded into obscurity. This nostalgic anecdote underscores the immense influence of food marketing tactics aimed at children. Do you also recall the maze of offers from a famous international fast-food chain, luring us with free toys? Behind the appeal of these giveaways lay meals laden with calories, low in fibre and protein, and drowning in sugar, not to mention the sugary drinks they bundled. Food marketers employ a range of strategies to captivate young palates, aiming to foster lifelong brand loyalty. If successful, they not only secure the children’s market but also pave the way for their brands to thrive among adolescents and adults in the future. In this article, we delve into these common food marketing tactics and offer parents valuable insights and tips to help their children make healthier food choices.

Richa Pande

In the world of children’s food choices, marketing wields substantial power. Be it through eye-catching packaging or irresistible characters, marketing has a knack for igniting cravings in the little ones. Sadly, a significant portion of this marketing sorcery is directed towards promoting less-than-healthy packaged snacks and treats, often loaded with sugar, fat, food additives which might not be good for children health. This marketing frenzy plays a pivotal role in the concerning surge of childhood obesity, calling for immediate attention. But here’s a glimmer of optimism! Parents have the potential to make a positive impact by staying informed and getting involved. 

Join us as we explore the captivating realm of marketing, unhealthy snacks, and how parents can make a difference. And that begins with learning about the existing food marketing strategies targeting children. Here are some promotional strategies recruited by food marketers-

Stress can also be bad for your heart health as stress can cause irregular heart rate and rhythm, increased blood pressure, chronic intrinsic inflammation, and reduced blood flow to the heart. These hormonal surges can damage blood vessels and arteries, increasing blood pressure and raising risk of heart attacks or strokes. Prolonged stress can have negative impact on your digestive health as well. It can cause acid reflux, diarrhoea, constipation, stomach aches, heartburn, and can also increase your risk for having ulcers. Stress can also contribute to the build-up of adipose tissue and weight gain by increasing appetite and increasing storage of unused nutrients such as fat. Release of these stress hormones can weaken your immune system and reduce body’s response to infections. Individuals experiencing chronic stress are more susceptible to infections and prolong recovery from an illness or injury. Individuals with chronic stress can also experience behaviours such as overeating, alcohol or drug abuse, and social withdrawal. Stress can also lead to irregular, heavier, or more painful periods in women and can worsen the symptoms of menopause in women.

Food Advertisements on Children’s Television 

Food advertisements on television exert a significant influence on children’s food choices, often playing a pivotal role in shaping their dietary preferences and habits. These advertisements are strategically designed to appeal to the sensory and emotional aspects of childhood, showcasing enticing visuals, catchy jingles, and beloved characters. When children are repeatedly exposed to images of foods high in Sugar, Fats, and Salt (HFSS Foods), it creates a powerful association between these products and feelings of happiness and pleasure. This can lead children to desire and request these foods from their parents or caregivers. Moreover, the persuasive tactics employed in these advertisements can override children’s ability to make informed, health-conscious choices. As a result, there is a concern that excessive exposure to food advertising, particularly for unhealthy products, contributes to childhood obesity and related health issues.

Cartoons on packaged foods 

Cartoons featured on packaged foods hold a substantial sway over children’s food choices, making it a potent marketing tool. These colourful characters and mascots create an immediate and lasting impression on young minds, associating the product with fun and excitement. Children are drawn to the familiar and friendly faces. This phenomenon often leads to pester power, as kids request products featuring their favourite characters.

Popular Cartoons on Packaged Foods available in Indian food market {Name of the Brands Hidden}

Product Placement in Kids’ favourite cartoon shows

Product placement of unhealthy foods in kids’ cartoons can shape children’s food preferences and health negatively. Advertisers often use this tactic to make unhealthy foods and beverages appealing to young viewers. Such exposure can lead to poor eating habits, obesity, and related health issues. Children, being influenced by their favourite animated characters, may develop cravings for these products. This blurs the line between entertainment and advertising, making it hard for children to discern between content and commercials. 

Product placement in story narratives of kinds’ favourite comics 

Product placement in children’s comics subtly shapes preferences and choices, leveraging the emotional connection between beloved characters and products. By seamlessly integrating into storylines, it fosters positive associations, instilling familiarity and trust with the items showcased. This strategy effectively influences young readers’ behaviour while maintaining the enjoyment of storytelling.

Product Placement in a story narrative of a Popular Children Magazine {Name of the Brand Hidden}

Freebies with packaged foods 

Freebies such as toys, puzzles, interactive games holds  a considerable influence over children’s choices, as marketers recognize the allure of immediate gratification and psychological ownership in young minds. When presented with a choice, children often opt for products that come with enticing freebies like toys, stickers, or snacks, creating a sense of attachment to the brand. Their pestering power can also sway parental decisions, as caregivers may yield to their requests when a child fervently desires a product bundled with a free item. Collectible freebies further enhance this effect, encouraging children to choose products that complete their sets. Additionally, freebies can foster brand loyalty by associating positive emotions with a particular brand. The influence of peer pressure, limited availability, and compelling advertising further intensifies this effect, as children strive to fit in, seize scarce opportunities, and embrace trends. Furthermore, freebies serve as a means of introducing children to new products, potentially shaping their preferences and choices in the long run. In this way, freebies exert a multifaceted influence on children’s decision-making processes.

Offers on a food packaging

Game Websites by Brands

Food brand-developed game websites have a significant impact on both children and adolescents’ food choices through addictive game design and the promotion of unhealthy products. These games are engaging and rewarding, keeping young players exposed to brand messaging and products. They prominently feature less nutritious items, normalizing and making them appealing to both children and adolescents. The addictive nature, combined with this promotion, forms strong associations, potentially leading to unhealthy eating habits.

QR codes on package foods

QR codes on food packaging can strategically boost brand recall and influence product choice among adolescents and children. These codes encourage interaction, allowing kids to scan and engage using their devices, creating a direct link to the brand. Interactive experiences, especially tied to games or exclusive content, enhance brand recall. Children associate the brand with this engaging interaction, potentially leading to preferences during shopping. The excitement shared with parents fosters trust, influencing parents’ positive views and purchase decisions based on the brand’s interactive and educational content through QR codes.

Cashback schemes on packaged foods

Similar to QR codes, cashback schemes and other promotions featuring cartoons on food packaging can encourage children to choose specific products. These incentives offer a tangible benefit, making the product more appealing to both children and parents. The presence of cartoons further enhances the appeal, as they resonate with young consumers.

Contests by food brands promoted on packaged foods and social media channels

Food brands hosting contests on their products and social media channels is like adding some spice to their marketing recipe. These contests are super engaging, especially for teens, with cool prizes and interactive fun. Teens love to share their contest experiences on social media, spreading the brand’s name far and wide. This boosts brand recognition among the younger crowd. Plus, these contests create excitement and make the brand feel like a friend. This can nudge teens towards buying more of that brand’s products, building loyalty. In a nutshell, these contests use social media’s magic to grab teens’ attention and get them munching on those tasty treats.

Look at the nutrient profile of some of the packaged products that had components pertaining to Promotional Tactics Present on Packaged Foods Targeting Children-

Food Category

Nutrient Profile Per 100 g of the product 

Ingredient List 

Promotional Tactics Present on Packaged Foods Targeting Children

Chocolate

16 g pack 

Energy: 468 kcal

Protein: 3.6 g

Fat: 17.5 g

Saturated Fat: 17.3 g

Trans Fat: 0.2 g

Carbohydrate: 75.1 g

Sugars: 70 g

Sodium: 74 mg

Sugar, Hydrogenated Oils, Cocoa Solids (8%), Lactose-Rich Deproteinized Whey Permeate Powder, Milk Solids, Refined Wheat Flour (Maida), Emulsifiers (414, 442, 476), Colours (171, 102, 133, 124, 127, 122, 132, 110), Glazing Agent (903), Liquid Glucose, Flavours (Natural, Nature Identical and Artificial (Caramel And Vanilla) Flavouring Substances).

  • Cartoon on Packaged Food
  • Free Toy 
  • QR Code / Cashback Scheme

Snack Rings

75 g pack

Energy (Kcal) 493, Total Carbohydrates (G) 67, Added Sugars (G) 6.9, Dietary Fibre (G) 2.2, Protein (G) 5.4

Total Fat (G) 22.5, Saturated Fat (G) 10.4, Monounsaturated Fat (G) 9.4, 

Poly Unsaturated Fat (G) 2.6, 

Trans Fat (G) 0.01, Cholesterol (Mg) 0, 

Sodium (Mg) 830

Corn Flour (70%), Refined Palm olein Oil, Seasoning (Sugar iodised Salt. *Spices and Condiments (Contains Onion and Garlic), Black Salt, Acidity Regulators (INS 296, INS 330), Flavour Enhancers (INS 627, INS 631), Tomato Powder (1.4%), Tamarind Powder, Hydrolysed Vegetable Protein (Soya), Anticaking Agent (INS 551), Colour (INS 160c). Natural and Nature Identical Flavouring Substances). Anticaking Agent (INS 170). *Used as natural flavouring agent

  • Free Toy
  • Dedicated website with interactive game 
  • Placement in story narrative of a comic story in a nation-wide popular magazine 
  • A famous sport star on food packaging
  • QR Code – Scan to win a chance to meet a cartoon character
  • Free Toy Inside

Chocolate Cake 120 g pack

Energy (kcal) – 402

Total Fat (g) – 18.00

Saturated Fat (g) – 8.90

Monounsaturated (g) – 6.18

Poly unsaturated (g) – 1.56

Trans Fat (g) – <0.2

Carbohydrates (g) – 54.51

Sugar (g) – 26

Dietary Fibre (g) – 0.5

Protein (g) -5.48

Sodium (mg) – 200

Water, Refined Wheat Flour, Sugar, Palm Oil, Margarine (Partially Hydrogenated Oil, Palm Olein, Palm Oil And Palm Kernel Oil, Whey Powder, Penta Mix, Edible Starch, Emulsifiers, Acidity Regulators, Stabilizers, Anticaking Agent, Humectant, Raising Agents, Acidity Regulators, Preservatives, Added Artificial Flavours Of Mix Fruit And Vanilla

One of India’s widely recognized cartoons featured on food packaging

What parents can do to tackle food marketing techniques targeting their children?

Parents play a crucial role in protecting their children from the pervasive influence of food marketing techniques targeting them. Here are some strategies and actions parents can take to tackle this issue:

  • Stay Informed

Staying informed about current research and guidelines on child nutrition and food marketing is crucial for making informed decisions about your family’s diet. It ensures you’re up to date with the latest insights on healthy eating and allows you to adapt your food choices based on evidence-backed recommendations, promoting better overall health and well-being for your children.

  • Create a Healthy Food Environment

Maintaining a healthy food environment at home is vital. By stocking up on nutritious snacks and minimizing the presence of sugary or highly processed foods, you create an environment that encourages healthier eating habits. This approach supports better dietary choices for your family and reinforces the importance of nutritious options.

  • Limit Screen Time

Limiting screen time, which includes TV and internet usage, is crucial in reducing children’s exposure to pervasive food marketing. By curbing screen time, parents can create an environment with fewer opportunities for advertisers to target their children with unhealthy food promotions. This measure allows parents to exert more control over their child’s media consumption and helps shield them from persuasive marketing tactics, promoting healthier food choices and behaviours.

  • Read Food Labels Together

Engaging children in reading food labels during grocery shopping is an educational and empowering strategy. It encourages kids to develop essential skills in assessing food products, including ingredient identification, and interpreting nutritional information. By explaining aspects like sugar, salt, and fat content, parents help children make informed food choices. This collaborative approach not only fosters a deeper understanding of nutrition but also instils a lifelong habit of mindful food selection, promoting healthier eating habits.

  • Educate your child and enroll them in Nutrition Literacy Programs 

Clarify how corporations employ vibrant packaging, enticing slogans, and engaging characters to present unhealthy foods in an attractive manner. Following that, you can encourage participation in literacy programs aimed at teaching individuals how to critically evaluate food marketing tactics and instruct them on utilizing food labels to make well-informed dietary decisions.

  • Advocate for Change

Parents can advocate for change by joining advocacy groups or engaging in campaigns to restrict advertising of unhealthy foods to children, making a substantial difference in food marketing practices.

  • Lead by Example

Model healthy eating behaviours and food choices to reinforce good habits. When children see parents making nutritious choices and enjoying wholesome meals, they are more likely to follow suit. This positive influence helps create a lasting foundation for a healthy relationship with food and nutrition.

Non-participation in a proceeding of a restitution of conjugal rights has civil consequences

Non-participation in a proceeding of a restitution of conjugal rights has civil consequences

The Supreme Court observed that non-participation in a proceeding of a restitution of conjugal rights has civil consequences.

This observation was made while allowing a transfer petition filed by a wife seeking transfer of the a petition filed under Section 9 of the Hindu marriage Act for restitution of conjugal rights, pending before the Court of Ld. District Judge of Dadra & Nagar Haveli at Silvassa to the Family Court, Ahmedabad, Gujarat.

The court noted Order XXI Rule 32 of the Code of Civil Procedure which deals with the execution of decree for specific performance for restitution of conjugal rights, or for an injunction.

The provision reads as follows : Where the party against whom a decree for the specific performance of a contract, or for restitution of conjugal rights, or for an injunction, has been passed, has had an opportunity of obeying the decree and has wilfully failed to obey it, the decree may be enforced in the case of a decree for restitution of conjugal rights by the attachment of his property or, in the case of a decree for the specific performance of a contract or for an injunction by his detention in the civil prison, or by the attachment of his property, or by both.

Taking note of this, the bench of Justices CT Ravikumar and Sanjay Kumar observed:

“We are of the view that it cannot be said that nonparticipation in a proceeding of a restitution of conjugal rights, of the party who seeks for transfer of such proceeding is absolutely impactless. In fact, it has civil consequences as is evident from the aforesaid provision. In such circumstances and taking into account the distance of the court where the case sought to be transferred is pending and the place where the petitioner-wife is presently residing, we are inclined to allow the captioned transfer petition.”, the court said.

New Rules for Birth Certificates

New Rules for Birth Certificates

Come October 1, Birth Certificate will be considered as single document for availing several crucial services including admission to an educational institution, issuance of a driving licence, preparation of voter list, Aadhaar number, registration of marriage, appointment to a government job etc.

Announcing the implementation of Registration of Births and Deaths (Amendment) Act, 2023, Union Ministry of Home Affairs said “it will help create database of registered births and deaths which eventually would ensure efficient and transparent delivery of public services and social benefits and digital registration.”

“In exercise of the powers conferred by sub-section (2) of section 1 of the Registration of Births and Deaths (Amendment) Act, 2023 (20 of 2023), the Central Government hereby appoints the 1st day of October 2023, as the date on which the provisions of the said Act shall come into force,” the notification said

Both the Houses of Parliament passed the Registration of Births and Deaths (Amendment) Bill, 2023, in the Monsoon Session concluded last month. The Rajya Sabha passed the the bill by voice vote on August 7 while the Lok Sabha has passed it on August 1.

Here are some key points: 
  • The Act grants authority to the Registrar General of India to oversee a national registry of births and deaths. State-appointed Chief Registrars and Registrars will be obligated to contribute data to this national database, while Chief Registrars maintain similar databases at the state level.
  • Earlier, there was a requirement for certain persons to report births and deaths to the Registrar.
  • For example, the medical officer in charge of a hospital where a baby is born must report the birth. Moreover, the Aadhaar number of the parents and the informant need to be provided. The rule also applied to in case of case of births in a jail, a hotel or lodge. Herein, the jailor and the hotel manager need to provide all the relevant information. 
  • Under the new Act, the list has been further expanded and will now included  adoptive parents for non-institutional adoption, biological parents for births through surrogacy, and the parent in case of birth of a child to a single parent or unwed mother.
  • The new legislation allows sharing of the national database with authorized authorities like population registers, electoral rolls, and others, subject to central government approval. Similarly, state databases can be shared with state-approved authorities.
  • As per the Act, any person aggrieved by any action or order of the Registrar or District Registrar may appeal to the District Registrar or Chief Registrar, respectively. Such an appeal must be made within 30 days from receipt of such action or order. The District Registrar or Chief Registrar must give their decision within 90 days from the date of appeal.

Madras HC 21 August 

The court was hearing a plea filed by Abdul Rahman seeking to correct the birth date in his passport. Rahman informed the court that though his actual date of birth is September 18, 1960, it had been mentioned as February 12, 1960 in his passport which was valid till November 30 2023. He further informed that though he had given a representation to the concerned Passport authority, the same was not considered which prompted him to approach the court.

Justice GR Swaminathan of the Madurai bench observed as under:

It is true that the passport is a solemn document and the applicant must offer correct particulars at the time of application. But some times, errors do happen. The petitioner has enclosed his certificate of birth issued by the competent authority and it is seen therefrom that the petitioner was born on 18.09.1960. When the birth certificate has been produced, the passport entry must conform to the brith certificate.”

Opposing this, the standing counsel for the Passport authority informed the court that Rahman ought to have been careful while furnishing the particulars at the time of filing the application. He added that the Passport is a solemn document of highest respect and if the particulars set out in the document are unreliable, it would have serious repercussions. Relying upon a decision of the Madurai bench, he insisted that the entries in a passport could not be casually corrected and sought for a dismissal of the petition.

The court relied on a 2016 decision whereby the High Court had taken a positive approach in a similar case and thereby it held that Rahman could submit a fresh application, even at the time of renewal of the passport. The court also directed Rahman to place a certified copy of the birth certificate before the authorities and directed the authorities to make the appropriate correction according to the birth certificate.

        Mediation Act 2023: Important features of the New Law

        Mediation Act 2023: Important features of the New Law

        Mediation Act 2023: Important features of the New Law

        The Mediation Bill was passed by both houses and has now become the Mediation Act 2023. The Bill seeks to “to promote and facilitate mediation, especially institutional mediation, for resolution of disputes, commercial or otherwise, enforce mediated settlement agreements, provide for a body for registration of mediators, to encourage community mediation and to make online mediation as acceptable and cost-effective process and for matters connected therewith or incidental thereto.”

        “Mediation is a voluntary, party-centered and structured negotiation process where a neutral third party assists the parties in amicably resolving their dispute by using specialized communication and negotiation techniques.”

        ‘Mediation is one of the methods of alternate dispute resolution’- Section 89 of Code of Civil Procedure Courts. 

        Dr Prem Lata, Legal Head VOICE

        Concept of Mediation 

        The customary form of this concept can be traced back to the ancient Indian system, even though in modern times, some strongly associate it with American origins. Within our ancient scriptures, evidence of mediation can be found dating as far back as the time of the Mahabharata, when Lord Krishna attempted to mediate and negotiate between the Kouravas and Pandavas, albeit without success, ultimately resulting in a major war. This scriptural account conveys a significant message, highlighting that such a great conflict could have been averted if Lord Krishna’s mediation and negotiation efforts had been successful. Virtually every community, country, and culture possess a rich history of employing diverse methods of informal dispute resolution. In our villages today, the Panchayat system remains the most effective means of resolving disputes. People continue to have faith in and willingly appoint a respected individual from their community to address their grievances, avoiding the need for court battles.

        Mediation in India:

        • Alternate Dispute Resolution System in the form of Arbitration and conciliation act was already in practice which went under drastic change in the year 1996 by repealing the earlier act of 1940.
        • The concept of mediation received legislative recognition in India for the first time through Industrial Disputes Act, 1947. Section 4 of the Act has provided for conciliation efforts and duty was assigned to the Presiding officer for mediating and promoting the settlement of Industrial disputes. Detailed procedures were prescribed for conciliation proceedings under the Act.  
        • The Legal Services Authorities Act, 1987 came into existence by which the National Legal Services Authority was constituted as a Central Authority. The aim of the authorities was to encourage the settlement of disputes by way of negotiations and settlements.  
        • In 1999, the Indian Parliament passed the Civil Procedure Code Amendment Act of 1999 inserting Sec.89 in the Code of Civil Procedure 1908, providing for reference of cases pending in the Courts to ADR which included mediation. The Amendment was brought into force with effect from 1st July 2002.
        • The Mediation and Conciliation Project Committee (MCPC) was established by the Honorable Supreme Court of India on April 9, 2005, with its inaugural Chairman being the Honorable Mr. Justice N. Santosh Hegde. This committee comprised other esteemed judges from both the Supreme Court and High Courts, senior advocates, and the Member Secretary of the National Legal Services Authority. During its meeting on July 11, 2005, the committee decided to launch a pilot project for judicial mediation in lower courts, which proved highly successful. This success led to the establishment of mediation centers affiliated with lower courts, High Courts, and even the Supreme Court throughout the country.
        • The recognition of mediation began to increase in prominence starting in 2002, coinciding with the enactment of several statutes such as the Companies Act of 2013, the Commercial Courts Act of 2015, the Real Estate (Regulation and Development) Act of 2016, the Insolvency and Bankruptcy Code of 2016, and the Consumer Protection Act of 2019, all of which placed a significant emphasis on mediation. However, during this period, there was a notable absence of specific procedural laws governing mediation.
        • For the first time, the Hon’ble Supreme Court of India confirmed legal and constitutional validity of the new law reforms in the case filed by Salem Bar Association, TN V/S Union of India (2003) ISCC 499.  The Law Commission of India was then directed to remove the anomaly in order to make section 89 of CPC workable. Delhi High Court started its own lawyers managing mediation and conciliation centers. Karnataka High Court also started a court-annexed mediation and conciliation centers and trained their mediators. Now court-annexed mediation centers have been started in trial courts all over the country. 

        Development leading to Mediation Act 2023 

        The entire conversation about a Law on Mediation started in December 2018. The United Nations General Assembly, by consensus, passed a resolution to adopt the United Nations Convention on International Settlement Agreements Resulting from Mediation and  also recommended that the Convention be known as the “Singapore Convention on Mediation”. Signing ceremony of the Convention was held in Singapore on 7th August 2019. As of 12th August 2023, the Convention has 55 signatories, including India.

        In India, August A Bill was introduced in Rajya Sabha on 20th December, 2021 and was referred to Parliamentary Standing Committee, Law and Justice for examination and report. The Committee held extensive deliberations on the Bill with various Stakeholders and public at large and gave a Report (No. 117) on 13th July 2022 in two Volumes, containing the analysis and recommendations of the Committee and also the written memoranda/ submissions received by the Committee from the individuals/ experts/ institutions. After the Committee Report, again an Expert Committee was constituted by the Ministry to study the Report and finalise the Bill. So finally, after all this, the Mediation Act 2023 was introduced in Rajya Sabha on 1st August 2023, and it was passed. Now it has been passed by the Lok Sabha also on 7th of August 2023.

        Important features of Mediation 

        1. Self-participation-oriented process in which litigant, advocate and even judges become participant in the mediation process and litigant gets a feeling that he is the person deciding for himself and is equally important to the entire process. Once the judge refers the case for mediation, the advocate or litigants brief the mediator. The litigants are given an opportunity to play their own participatory role in the resolution of disputes leading to win- win positions for both the parties. 
        2. Time saving &less expensive.  
        3. Pre-litigation mediation: Any party before filing any suit or proceedings of civil or commercial nature in any court, shall take steps to settle the disputes by pre-litigation mediation whether any agreement to mediation exists or not (Section 6 of the Act). 
        4. Fit cases for Mediation: All dispute relating to compoundable offences or matrimonial offences connected with or arising out of civil proceedings between the parties can be referred for mediation It introduces a list of disputes under “Schedule-I”, which will not be fit for mediation. The list includes disputes involving allegations of serious, specific fraud, fabrication of documents, forgery, impersonation, coercion, criminal offences, etc.
        5. Time specified for Mediation: The Bill provides that the mediation under it should be completed within a period of 180 days from the date fixed for the first appearance before the mediator. However, it can be further extended as agreed by the parties, but not exceeding 180 days.
        6. Establishment of the Mediation Council of India: It also provides for the establishment of the Mediation Council of India by the central government. It will consist of a chairperson, two full-time members (with experience in mediation or ADR), three ex-officio members (including the Law Secretary, and the Expenditure Secretary), and a part-time member from an industry. Functions of the Council includes Registration of mediators, recognizing mediation service providers and Mediation institutes who train, educate, and certify mediators’ body.
        7. Concept of “Community mediation “is also evolved in this act. Any dispute that disrupts the peace, harmony, and cohesion among the residents of a particular locality can be directed towards community mediation, provided there is prior mutual consent from the involved parties. This mediation process is overseen by an Authority established under the Legal Services Authorities Act of 1987, or it can be initiated by the District Magistrate or Sub-Divisional Magistrate in areas where any of the disputing parties can request mediation for resolution. 
        8. Voluntary Process: Consent of parties required. Mediation Act under Section 5(1) has made it voluntary. upholding the autonomy of parties in choosing the option and preserving Right to justice as fundamental right of a citizen. 
        9. International Mediation recognized: Section 2(iii), it states that this Act shall apply where mediation is conducted in India, even if it is an international mediation. Under Section 3(g) “international mediation” is also defined.
        10. Mediation agreement” is provided in Section 4 of the Act but under Section 5(1), there is no distinction given for disputes covered under a mediation agreement or without any such clause. Meaning thereby it is not necessary to have mediation agreement clause for referring the matter to mediator like Arbitration and conciliation act 1996.
        11. Section 3(f) of the Act outlines the provision for “Institutional mediation.” However, the Act remains silent on the consequences if an agreement that includes an institutional mediation clause is breached. This omission appears to be deliberate, possibly stemming from the Act’s clear emphasis on the voluntary nature of the mediation process.

        Missing Provisions 

        Some legal experts have an opinion that the Mediation Act failed to consider the fact that after the Mediation law is made, business community and commercial contracts will start including mediation agreements in their contracts. Even though “mediation agreement” is provided in Section 4 of the Act and “Institutional mediation” is provided under Section 3(f) of the Act, under Section 5(1), there is no distinction given for disputes covered under a pre-defined institutional mediation clause and of those without mediation clause.

        It is further felt that no party will be willing to conduct an international mediation with an Indian party, as he will not be able to enforce the Mediation Agreement clause. Despite the recommendation of the Committee, the part on enforcement of International Mediation is omitted though under Section 2(iii), it states that this Act shall apply where mediation is conducted in India, even if it is an international mediation. Under Section 3(g) “international mediation” is also defined enactment without any ambiguity. 

        The Committee believed that by taking this step, they could successfully work towards the goal of establishing India as a strong hub for both domestic and international mediation. Furthermore, addressing the primary concern raised against the 2021 Mediation Bill, which was its compulsory nature, has been resolved by making mediation a voluntary process. Given these considerations, the inclusion of a mediation clause is no longer deemed necessary, and there is now a sense of optimism as we move forward with mediation at all levels.

        Questions and Answers October 2023

        Questions and Answers October 2023

        1) Jitendra Yadav, Jhansi,UP 

        Question: Booking of land cancelled ,Refund of money paid to Builder 

        Facts: Agreed to sell document signed .Before registration terms were objected to and refused to register. Total money paid Rs 2, 96.000/-in instalments (1000 +99000/on -+96132/-)

        Answer: If agreement not signed, no terms agreed .In case agreement as per law is to be necessary to registered, it is considered not signed .In the matter of immovable property, agreement getting registered is mandatory 

        Law on the point:

        How buyer has right to cancel the booking; as per agreement 

        • Buyer can cancel the booking within the stipulated time frame of one month from the receipt of the Unregistered Agreement for Sale (Plot) dated14/07/2023
        • That the agreement between the Promoter and the Allottee becomes

        binding only after the Allottee signs and delivers the Agreement along with the necessary schedules and payments within 30 days from the date of receipt

        • That Draft agreement is not submitted with allottees appearance for registration before the Sub-Registrar is also an integral part of this process. This process as per clause 20 of draft agreement is not completed ,hence there is no agreement between the parties  Reasons quoted 
        • Promoter has also not taken initiative to get the document registered to make it complete contract ,hence the application of the Allottee shall be treated as cancelled as per draft agreement clause 20 &22
        • The sums deposited by the Allottee, including the booking amount, are to be returned without interest or compensation.

        Reasons for cancelling the deal: Legal issues

        • Not following the mandatory provisions of The Uttar Pradesh Real Estate (Regulation and Development) (Agreement for Sale) Rules, 2018 of RERA Act 2016 and crucial sections such as “21. Entire Agreement” have been omitted. 
        •  Non Encumbrances Certificate and a No Objection Certificate (NOC) from relevant authority not received failing which no bank approves loan 
        • Land shown mortgaged to HDFC bank and for this reason required permission from bank not on record
        • The verbal assurances provided by the Promoter’s representatives, differ significantly from the terms outlined in the Agreement for Sale (Plot). Such as demand for 90%payment without NOC and Non Encumbrances Certificate

        Status of Contract 

        No complete agreement duly registered with sub registrar exists .It is just an offer /proposal but no acceptance to the contractual agreement before the eyes of law .It is a case of given money for the purpose of a contract which is incomplete and receiver of money is under debt to the homebuyer to return the money with interest and compensation for breach of contract leading to misrepresentation to the home buyer and wasting time, energy and other opportunities 

        2) Shubh Yadav 8726980953

        Question: Can I go to High court for execution of consumer court order when appeal to state commission filed by OP?

        Facts: Truck on loan, One month instalment not paid .Bank recovered vehicle and sold in auction. TRUCK not transferred as yet to buyer 

        Filed consumer copmplaint, OP did not appear, ex party order in favour of complainant. Execution stage Now OP goes in appeal. Can I go to HC for execution, let appeal go on in state commission 

        Answer: After appeal is filed execution shall be stayed .Court may order the lower commission to hear the case on merits and send back to the District commission for trial. High court has no jurisdiction to enter into the matter .In some cases where execution by revenue department is delayed, HC in writ has ordered to speed up execution but not in cases of appeal. 

        3) Aniket Faridabad Haryana Ph. 8930284670

        Question: phone got physically damaged, hence got repaired on my own cost during warranty can I ask for repair even out of warranty status  

        Now phone not working properly and service centre refused to repair 2-3 times .And now it has gone out of warranty, can I ask for repair even out of warranty status 

        Answer: Terms of warranty are important to understand .Generally during warranty period if someone other than authorised centre opens or repairs your product ,warranty does not work .But if the service centre has done repair ,you can always ask for repair .In your case product is damaged with your own fault ,there can be a problem .But law is if your complaint has been made during warranty and yet not repaired ,even after warranty lapses ,it is continuing cause of action . 

        4) Advocate :Raj Jain

        Question: Can the LIC policy be questioned under section 45 of Insurance act after revival of policy by paying missed premium?

        Facts: Fathers’LIC policy dated28.10.2016.Premium missed Revival on 16.7.2020 after proper health check-up again .Policy holder died on 18.2.2021.Three year period not completed. After revival, heart treatment .Claim rejected for Non-disclosure .Death not due to heart attack 

        Answer:

        Two questions involved –

        • Within three years ,can company cancel the policy ?YES Section 45 (2) A policy can be called  in question at any time within three years from the date of commencement of the policy or the date of revival of the policy or from the date of rider of the policy…..

        But it should be communicated in writing to insured about the reason and decision and opportunity to explain  

        • If cause of death is not the non-disclosure of material fact ,in your case heart attack ,you need to specifically disclose with evidence the cause of death and prove facts so not disclosed are not “material’ in your case

        5) Abhishek Singh Rathore Pune 

        Question: Can my vehicle be changed or refund in case of feature missing?

        Facts: Purchase of car from Tata Motors May 2023 .In July I realised one feature missing which was mentioned in Brochure (Dual function of DRL with indicator) when contacted showroom, stating this feature is meant for upper model and not in your model other complications also could not be repaired

        Answer: If brochure confirms your version, they have to provide you feature if possible to be done .In case it is not possible and you are provided a model which is not having feature as promised, you are entitled to change car or refund.

        Other complications if can be repaired, change part, everything must be tried .In case no repair possible in spite of change of parts, vehicle to be changed

        6) Mr Bidhan Bouri, Bankura Calcutta

        Question: How can I take legal action regarding a misdiagnosis in a medical negligence case?

        Facts:

        • Diagnosed with grade 2 brain cancer, following radiation therapy and chemotherapy, the doctor verbally assured and committed that the cancer could be cured through a form of immunotherapy known as ‘Dendritic cell immune therapy’.
        •  Initially, six doses were prescribed, followed by three more doses, but after a total of nine doses, the cancer spread throughout the body.
        • I paid over 5 lakhs for the treatment, but when I raised concerns about the incorrect treatment, I received a legal warning notice from the doctor. Reply by doctor through legal notice:
        • Treatment given with consent after explaining that effects on different bodies shown in different manner.
        •  Client discontinued treatment after 9 doses without advice.
        • Therapy has proved effects on many patients.

        Answer:

        • Wait for order by HC.
        •  You have choice to go back to Consumer Commission for compliance at Commission itself and surrender recovery certificate, also withdraw writ from HC if feel it was longer way.
        • Can also go to nearby civil court for compliance of the District Commission order.

        Question 7. (Connecting matter explaining law)

        When there can be a case of Medical Negligence and when Not (Six Points)
        1. When doctor is negligent
        i. Damage to organ due to negligence
        ii. Wrong treatment due to wrong diagnosis
        iii. When treatment not chosen as per accepted and established   norms / medical research/available medical literature.

        2. When doctor is not negligent
        i. If five methods available for treatment, one chosen, doctor not negligent
        ii. Doctor not guarantor for curing the ailment.
        iii. Error of judgement different from wrong diagnosis

        3. Three steps to be observed by the doctor
        i. To decide whether he must take up the case or not.
        ii. If taken up the case, he is to decide what treatment is to be given.
        iii. Whether the treatment given as per the diagnosis made.

        4. Complaint for deficiency in Paramedical services
        i. Money receipt if refused
        ii. Prescription or case history if refused on request
        iii. Discharge summary or test reports when not provided
        iv. Equipment’s short causing damage to patient or interrupt medical services
        v. Infrastructure not up to mark
        vi. Staff, doctors, nurses not available

        5. Theory of res ipsa loquitur [ a thing speaks of itself]

        In cases where the deficiency is apparent, such as the removal of the wrong limb, performing an operation on the incorrect patient, administering an injection without an allergy test, prescribing the wrong medication, or leaving surgical items inside the body during a procedure, there is no requirement for additional proof of negligence. This principle is acknowledged as “res ipsa loquitur.”

        6. Payment theory

        Where medical services are rendered by receiving payment as part of the terms and conditions of the services, this would amount to rendering services as defined under the Consumer Protection Act and patient is a consumer for filing case of medical negligence before the Consumer Forum.

        i. All private hospitals, clinics, doctors are service providers when receive payment.
        ii. All charitable hospital, clinics are service providers when hospitals/clinics are funded by some persons in charity.
        iii. All Government hospitals are service providers when receive money from employer for providing medical facility to their employees.
        iv. All government hospitals are service providers if they receive money from insurance company and not from the patient.
        v. All Government hospitals are service provider if receive payment from some private persons for  providing private services but not receiving from all patients.
        vi. Government hospital is not a service provider if not charging from anyone.

        8) Advocate Sagar Rohtagi in case of Madhu Aggrawal v/s Sampurna Plantation Pvt Ltd at Hardwar Uttrakhand

        Question: What action is suggested under these circumstances?

        Ex parte order by District Commission 

        In execution, Recovery Certificate issued, nothing done by DM, writ before Chandigarh HC for directions to DM for compliance.one such order passed by Delhi HC in similar case.

        Answer:
        i. Wait for order by HC.
        ii. You have choice to go back to Consumer Commission for compliance at Commission itself and surrender recovery certificate, also withdraw writ from HC if feel it was longer way.
        iii. Can also go to nearby civil court for compliance of the District Commission order.

        9. Advocate Madhuri Lata, Telangana

        Question: Can two members issue Boilable warrants in execution of Consumer Commission order?

        Facts:

        Can two Members, in the absence of the President, issue bailable warrants against the opposing party (OP) when there’s proof of personal service filed before the commission, and the complainant was not present on the day the proof of service was submitted? Is there any issue with such an order?

        Answer:

        Indeed, the complainant’s absence is a significant issue, as the commission may potentially dismiss the application by default. In the context of execution petitions, commissions are granted the authority of a First-class magistrate, specifically for execution purposes and not for other proceedings within the commission. Execution of an order is considered a criminal procedure, and any order can typically be issued by the President, unless a member is specifically authorized, through notification, to act as the President in their absence. However, if both the complainant and the President are absent, the resulting order may not withstand legal scrutiny due to the criminal nature of the procedure.

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