National Consumer Rights Day 2023
This day aims to protect consumer rights and protect them from market abuse and social injustices that may undermine their rights. In India, National Consumer’s Rights Day is celebrated every year on December 24. The day serves as a reminder that consumers have the right to be protected from unfair business practices and to have access to safe, quality goods and services. It also highlights the need for governments, businesses, and other stakeholders to work together to promote consumer rights and address consumer concerns. This day also provides an opportunity for individuals to highlight the importance of the consumer movement and the need to make every consumer more aware of their rights and responsibilities.
BY ASHIM SANYAL, COO CONSUMER VOICE
National Consumer Rights Day is often confused with World Consumer Rights Day, which is celebrated on the 15th March. Though both have the same purpose of building consumer awareness, the former is observed at the National level while the latter is celebrated globally. Incidently,India celebrates both days. The history of Consumer Rights Day in India can be traced back to 1986 when the Consumer Protection Act was passed by the Parliament. This Act introduced consumer rights aiming to protect consumers from exploitation in the market.
National Consumer Rights Day and the Consumer Act have gone a long way in protecting consumers from being cheated by manufacturers and sellers indulging in unfair trade practices. This year, Consumers International has selected ‘Fair and responsible AI for consumers’ as the theme for World Consumer Rights Day 2024. For India’s Consumer Rights Day 2023, the theme selected appropriately is “Consumer Protection in the era of E-Commerce and Digital Trade”. Both themes cover the changing market and consumer spaces due to influx of digital trade and AI which has its own pitfalls and benefits for consumers. A choice that consumers have to consciously make!
Consumer rights mean that every consumer or buyer across the world has the right to have information on the quality, purity, price, and standard of various products, goods, and services. If you will win a consumer today, you will win him for life and enjoy great success in your business. No business can survive without consumers and therefore, consumers must be respected and valued more than anything else.
A very Happy National Consumer Rights Day 2023 to you from Consumer VOICE !
All Coo Desk
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