Youth Sensitisation on Front of Pack Labels

Youth Sensitisation on Front of Pack Labels

Youth Sensitisation on Front of Pack Labels

Youth sensitisation workshop on Harmful effects of Packaged foods and Safeguarding health through Front of Pack Labels in :

Youth Sensitisation Program in Solan, Himachal Pradesh

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On December 7th, 2023, Consumer VOICE in association with Himachal Upbhogkta Sanrakshan Parishad organised an youth sensitisation program in Shoolini University. The program which was organised at RTA auditorium in Shollini University was attended by more than 250 students from various disciplines. The session began with a welcome address by the Chairman of Himachal Upbhogkta Sanrakshan Parishad, Shri Joginder Kanwar. He introduced the theme of the workshop and welcomed all the guests. Prof P K Khosla, Chancellor of Shoolini University set the tone of the session by giving examples of how important it is to eat the right food.

Ms Nilanjana Bose, Project Lead, Food and Health, Consumer VOICE then shared her knowledge with the young participants on Front of Pack Labels. With the help of a power point presentation, she spoke about the importance of Front of Pack Lables. She also elaborated on the different types of FOPL designs and the best practices used world-wide. The presentation also highlighted FSSAI draft notification of introducing Front of Pack lables on packaged foods but with star ratings. She highlighted the difference between star ratings and warning labels. The session also saw some interesting presentations by Prof Dr Rohit Goyal and Asst. Professor Srimati Shrishti Mathur of Shoolini University. IEC materials and certificates were distributed to all the students present in the workshop.

Front of Pack Labels – What and Why – Youth awareness in Dr B R Ambedkar University

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On November, 30th, 2023, an youth awareness program was organized by Consumer VOICE on what and importance of Front of Pack Labels at Dr B R Ambedkar University, Karampura campus. The program started off with a welcome note by Dr Samik Chowdhury, Associate Professor, School of Global Affairs who spoke about the importance of health and right nutrition among the young population of India. While non-communicable diseases tend to manifest in adulthood, many have their origins in behaviours adopted during childhood and young adults. Unhealthy diets rich in salt, sugar and fats and lack of physical exercises increases the risk of NCDs among young adults. It is important to address non-communicable diseases among the youth as it directly affects the nutrition, education and mental well-being of an individual. Today’s youth who are already stressed with work, career and future, unhealthy eating habits only add to the existing problems. 

The session was then continued by Mrs Nilanjana Bose, Project Lead, Food and Health, Consumer VOICE. With the help of a presentation, she introduced the relatively new subject of Front of Pack Lables to the students. She spoke about the different types of FOPL and why Warning Lables are the best. By citing examples of Latin American countries that have implemented Front of Pack Warning Lables she also highlighted Indian studies that showed that more people preferred warning labels on unhealthy packaged foods over other designs. Ms Ekta Purohit, Communications Manager, Consumer VOICE highlighted the importance of effective communication for promoting health and nutrition through various social media channels.

The program was attended by more than 50 students from across departments of the University. IEC materials and certificates were also issued by Consumer VOICE.

Youth Sensitisation Program in Lucknow, Uttar Pradesh

Lucknow FOPL Event (5)
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A similar youth sensitisation program on Front of Pack Lables was done in Bhonwal Convent School , Bijnaur Lucknow on 28 November with support from Consumer Guild, Lucknow where more than 250 students participated. Abhishek Srivasata of Consumer Guild highlighted the harmful effects of unhealthy packaged foods and how one should avoid foods rich in fats, salt and sugar. He also discussed about the various types of Front of Pack Lables and why Warning Lables are the best. While interacting with the students he elaborated on the difference between Warning Lables and other label designs and how it will help us identify unhealthy foods.

Youth Sensitisation Program in Guwahati, Assam

Assam FOPL Event (1)
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In Assam, young college students from the School of Pharmaceutical Sciences, USTM attended a session on Front of Pack Lables (FOPL) organised by Consumers’ Legal Protection Forum, Assam with support from Consumer VOICE on November 17th, 2023. After introducing the subject and talking about the harmful effects of packaged foods by their Head of the Department, the students were given IEC materials on FOPL. Ajoy Hazarika of CLPF Assam, spoke about FSSAI draft regulation on FOPL and how star ratings are not good. He also highlighted the best practises used mostly in Latin American countries like Chile and Mexico where after having Front of Pack Warning Lables on packaged foods, consumption of unhealthy foods has come down reasonably.

Youth sensitision on Front of Pack Labels in Rajkot, Gujarat

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On December 4th, 2023, Rajkot Saher Jilla Grahak Suraksha Mandal along with the support of Consumer voice, went across three educational institutions to generate awareness on unhealthy packaged foods and Front of Pack Lables. Ramaben Mavani, President of Rajkot Saher Jilla Grahak Suraksha Mandal set the tone of the session by talking about the harmful effects of packaged foods. She highlighted the fact that consumption of unhealthy packaged foods are one of the main reasons for the rise in NCDs in India. Ramajibai Mavani, Founder President of Rajkot Saher Jilla Grahak Suraksha Mandal spoke about the importance of having healthy foods and the role of nutrition in our daily lives. Ekta Purohit, Communications Manager, Consumer VOICE shared a presentation on Front of Pack Labels. She highlighted the different types of label designs and also why should one avoid foods rich in fats, salt and sugar. She also shared the latest draft regulation of FSSAI on FOPL and why one should adopt warning labels instead of star ratings as recommended by FSSAI. The session was organised in 3 different institutions including Murlidhar B.Ed College, Mirambika College and Panchshil College, Rajkot. IEC materials were distributed among the students as well.

The Unhealthy Side of Health Drinks

The Unhealthy Side of Health Drinks

The Unhealthy Side of Health Drinks

The recent sensation caused by a viral video featuring an influencer discussing the excessive sugar content in a specific health beverage has stirred up significant controversy. Although the video garnered praise from experts, consumer advocates, and scientists, some influential figures within the industry expressed concerns, leading to the influencer eventually removing the video from their channel. However, the influencer’s message resonated powerfully: just how secure are these supposedly healthy beverages?

Nilanjana Bose

If you wish to see your child grow stronger, taller and wiser then you should rethink the health drink strategy. Yes, you have read it right. If you feel health drinks are the best supplements for your children, then it’s time to think again. 

Did you know that these malt-based health drinks are dangerously high in sugar and can lead to obesity and elevate risk of diabetes in children? As per UNICEF’s World Obesity Atlas for 2022, India is likely to be home to 27 million obese kids by 2030. Currently ranked 99 out of 183 countries in terms of handling the economic impact of obesity, one surely doesn’t want to add much to this unforgettable number. The latest ICMR study is also nothing to cheer for. India has more than 100 million people living with diabetes compared to 70 million people in 2019 according to the study published in Lancet recently. The study also revealed that 136 million people are prediabetic. The report also warns that ‘there are serious implications for the nation, warranting urgent state-specific policies and interventions to arrest the rapidly rising epidemic of metabolic NCDs in India.’ 

Lucrative Idea of Extra Nutrition

To attract both children and parents, most of the health drinks today are marketed to make children grow stronger and tougher. They are fortified with vitamins and minerals with claims of being the best for their children and families. It is not unnatural to find many parents including these health drinks in their daily routine in a bid to help them grow faster. But consumers need to understand that having anything extra doesn’t really take off the negative burden from the harmful nutrient content of the product. 

The World Health Organisation recommends that adults and children reduce their daily intake of “free sugars” to less than 10 per cent of their total energy intake. The term “free sugars” refers to all sugars added to food or drinks, as well as sugars naturally present in honey, syrups and fruit juices.

In addition to the high sugar content, some health drinks also contain caffeine, which can cause headaches, and other side effects. Some also contain artificial sweeteners, which have been linked to a range of health problems including diabetes, obesity, and heart disease. According to most experts, ideally these drinks should not be given on a daily basis to children as they are laden with sugar thereby making them addictive to it. These drinks have the potential to make children feel full making parents feel happy. But what parents miss out is the fact that these drinks even if they are fortified with vitamins and minerals have sugar which is extremely harmful for the growth and development of the children. Parents may think that they are providing their children with a healthy alternative to soft drinks, but in reality, they are often doing more harm than good.

Marketing Strategy

What sparkles is what sells – the mantra of todays’ marketing strategy. With attractive packaging and even better claims, they reach the hearts and minds of the consumers, parents in this case, who are always looking for ways and means for their children to grow faster and quicker. 

Most of these multinational companies play with the emotional angle of the parents and claim that if your child is not eating enough, he or she can get the deficient nutrition through these health drinks. Consumption of health drinks is not new in India. They existed even during the initial days of Independence when a certain drink almost captured the market. Then too, they used clever marketing strategies to lure the consumers. For decades, several brands have been selling these powdered drinks for children that are claimed to enhance healthy muscle growth and have body development properties with additional vitamins and minerals. Earning consumer trust and offering value many iconic brands have been around 75 years and more. They have centred their advertising around rebuilding energy, providing strength and helping in the overall growth of children. 

These sugar laden health drinks have slowly but steadily entered the homes of Indian parents without understanding the long-drawn repercussions of it. 

Why is too much sugar added in health drinks?

The reason why manufacturers add too much sugar to their products is because sugar has shown that it has addictive potential and acts specifically on certain brain pathways that provide a “reward effect” to consumers.

Advertisements and promotions change consumers’ perceptions and make them think that these sugary drinks are healthy thereby blinding them from fact-checking.

Role of the Government and other Stakeholders

What role should the government and other stakeholders assume in this situation? Numerous critics contend that the government’s current efforts are insufficient in safeguarding consumer rights against these detrimental products. Many advocate for more stringent regulations to ensure that companies are held responsible for the damage they inflict.

So, what can be done to protect consumers from these dangerous health drinks? The first step is for the government is to act as a watchdog and come up with strict safety standards. Until the government takes more decisive action, consumers will continue to be at risk from these dangerous “health drinks.”

The Solution – Front of Pack Labels

In September, FSSAI issued a draft regulation which proposes a star rating based labelling system. The draft was opened for public comments until November and the new regulation is keenly awaited. In 2018 the Food Safety Standards Authority India (FSSAI) published draft regulation for FOPL which was subsequently withdrawn for further deliberation. In 2019 December, FSSAI delinked FOPL from general labelling regulations. Since 2021, FSSAI and has sought consultations with civil society, industry and nutrition experts for a viable model for India. 

With India on the verge of adopting historic food labelling norms that could be a game changer for public health, research and studies from a number of esteemed scientific and medical institutions are corroborating that warning labels work best for people. To support FSSAI in making the right choice, doctors and scientists are furnishing scientific and technical evidence to reiterate this unanimous choice.

Health Star Ratings

Warning labels

0 to 5 ratings – An overall rating

Nutrient specific warnings like High in Fats, Sugar or Salt

Consumers especially those suffering from hypertension or diabetes will not understand if their product is high in fat, sugar or salt

Interpretive labelling and easy to understand

A recent study by Indian Council for Medical Research (ICMR) and National Institute of Nutrition (NIN) study shows that warning labels deter more people from choosing moderately unhealthy or unhealthy variants. Warning labels, provide information about potential hazards associated with a product as they take into consideration nutrients of concern such as sugars, fats and salt. 

Star Rating labels as suggested by FSSAI, could be detrimental in improving public health of the country and is no way connected with NCD control as it doesn’t distinguish between healthy and unhealthy foods for consumers. Stars are attributed based on positive nutrients in unhealthy foods which is not desirable and also consumers are unable to understand clearly. Warning FOPL labels on the other hand gives points out to unhealthy foods which consumers can understand and make a choice.

Latest success report of warning labels

 

  • Warning labels have the potential to avert or delay 16% of the deaths caused by non-communicable diseases and save USD 732.8 million in Barbados. 
  • Implementation of Warning Labels in Chile lead to declines in purchased nutrients of concern. 
  • Israel implemented warning labels and many companies have started reformulating their products to a healthier one.

Though the regulation is a welcome move by the FSSAI, but it is based on a limited study done by the IIM ignoring the studies done by AIIMS and IIPS.  AIIMS Study & IIPS Study (both under MoH & FW) clearly stated that Warning Labels are best suited for diverse Indian population which is gradually adopting packaged foods.  Warning labels also do not risk creating a “health halo” around unhealthy products with positive labels, which could lead to over consumption of foods and drinks with higher-scoring labels. In the backdrop of a severe crisis of a sharply rising incidence of overweight and obesity, consequently increasing the risk of non-communicable diseases or NCDs in India, a wrong FOPL will be a disaster and will not be able to control Non-Communicable diseases, the very purpose of the Regulation.

One of the best ways to ensure that consumers make the right choice especially when it comes to nutrition for children is by having clear labels on packaged foods to allow consumers to make a quick and informed choice without the need to decipher complex nutritional information.

“FOPL is the most effective approach for preventing obesity and nutrition related NCDs like diabetes and hypertension. People need to understand clearly and simply what is in the food that they are buying. Food labels have to interpret the nutrition information for consumers across age, income and literacy levels.”

Dr. Barry Popkin

W.R. Kenan Junior, University of North Carolina

Gillings School of Global Public Health 

 “The ‘KAP study on FOPL in India’ by AIIMS had revealed that people find simple ‘warning labels’ easiest to read and understand. We should choose a label design that is scientific and there is enough research now to back warning labels as the best for Indian people.”

Dr Umesh Kapil, President of the Epidemiological Foundation of India 

“We can’t afford to get this wrong, not when over 60 lakh Indians are dying every year due to cardiovascular diseases, cancer, diabetes and other non-communicable diseases (NCDs). It is a well-known fact that Health Star Rating (HSR) misinforms consumers and does not compel industry to make their food products healthier, whereas a warning label provides instant recognition of unhealthy foods.” 

Ashim Sanyal, CEO, Consumer VOICE

FSSAI Draft Regulation on FOPL

FSSAI Draft Regulation on FOPL

FSSAI Draft Regulation on FOPL

On 13th September 2022, The Food Safety and Standards Authority of India (FSSAI) issued draft regulations FSS (Labelling and Display) Amendment Regulations, 2022. The FSSAI has proposed Star Ratings based on nutritional values termed as ‘Indian Nutrition Rating’ (INR) which rates the overall nutritional profile for packaged food by assigning ½ star (least healthy) to 5 stars (healthiest). According to the regulation, more stars indicate that the food product is better positioned to provide for daily human need of nutrients.

Read the regulation here

Important points of the Draft Regulation that are contentious

 Section 1 (2) – Compliance shall be voluntary until a period of 48 months from the date of final notification of these regulations and mandatory thereafter.

Section 2 (1) (ia). FOPNL is a form of supplementary nutrition information that presents simplified nutrition information on the front-of-pack of pre-packaged foods. It can include symbols/graphics, text or a combination thereof that provide information on the overall nutritional value of the food and/or on nutrients included in the FOPNL

Section 2 (2) (a). (a) in sub-regulation (2), after clause (b), the following proviso shall be inserted, namely, – “provided that the percentage of Fruits, Vegetable, Nuts, Legumes & Millets, if present in the food product, shall be declared”.

  1. (2) (b)

The INR system rates the overall nutritional profile for packaged food by assigning it a rating from ½ star (least healthy) to 5 stars (healthiest). More stars indicate that the food product is better positioned to provide for daily human need of nutrients.

Schedule III. Table 1

Baseline reference values for Food risk factors and minimum percentage of positive factor per 100 gm or 100 ml on ‘as sold’ basis.

Objections or suggestions were invited by FSSAI after the publication of the draft regulation. Thousands of comments were submitted by experts, consumers, students and activists across India. Some of the comments submitted by experts, consumers and activists are given below:

 Comment submitted by Consumer VOICE | Comments submitted by students | Comment submitted by women | Comment submitted by Nutritionists

 FOPL draft regulation in news

Op-ed of Ashim Sanyal

The front of pack labelling draft regulation is not a healthy affair at all for consumers

TOI Editorial

Be Punchy on Munchy

Industry Consultation Roundtable Discussion – Front of Pack Labeling – Role of the Industry

Industry Consultation Roundtable Discussion – Front of Pack Labeling – Role of the Industry

Industry Consultation Roundtable Discussion – Front of Pack Labeling – Role of the Industry

India has the ill-fated title of the diabetes capital of the world with the figure expected to rise to an alarming mark of 69.9 million by 2025 and 80 million by 2030. With 1 in every 4 persons obese according to NFHS 5, early adoption of right food labels will help consumers make healthy food choices. The ultra-processed food sale in India is also witnessing an exponential growth and experts are worried about its impact on the rising prevalence of NCDs in India. 

One of the most effective tools to reduce consumption of HFSS foods is through mandatory warning lables on food packets.  Simple warnings can help consumers make informed choices and be a first step towards a healthy food system.  Keeping this aspect of improving health eco systems in India, Consumer VOICE organized 6 roundtable discussions with state partners across India.

Rajkot, Gujarat

At an event organized in Rajkot, Gujarat on 16th July, 2022 by Rajkot Saher Jilla Grahak Suraksha Mandal in association with Consumer VOICE, New Delhi, industry leaders, doctors and government officials from Gujarat called for simple, mandatory and interpretive front of pack labels on food and beverages.

Representatives of popular edible oil, FMCG, confectionary, snacks and sweets like recognized the need for effective measures in curbing the rising incidence of NCDs in the state. Some of the important names from the industry who participated in the workshop included Shri Samirbhai Shah, MD, Rajmoti Oil, Shri Vinodbhai Vyas, MD Rajkot District Cooperative Milk Products Union Limited Rajkot, Shri Chandubhai Patel, Balaji Wafers, Shri Pardipbhai Dhadhai, Gopal Snacks. Besides the industry experts, the event also witnessed a large gathering of doctors including Dr Vallabhbhai Kathiria,  Dr Digvijaysinh Jadeja, Dr VK Gupta and Dr RS Trivedi.

Front-of-pack food labelling is considered to be a powerful and simple tool for discouraging excessive consumption of processed foods. Shri Ashim Sanyal, from Consumer VOICE, New Delhi said that “Front-of-Pack warning labelling represents a key component of a comprehensive strategy to promote healthier lives. Every year more than 5.8 million Indians die of NCDs and most of these fatal diseases could be prevented by changing dietary habits and transforming the food industry.”

“Consumption of ultra-processed foods and packaged foods is in the rise in Gujarat and irrespective of the socio economic background, it is putting the lives of our children and youth at peril. We can improve the situation by letting the consumers make the right choice with a simple warning label on the front of food packets for unhealthy foods.” concludes Shri Ramjibhai Mavani, Ex MP and Founder President, Rajkot Saher Jilla Grahak Suraksha Mandal.

Lucknow, UP

In Lucknow, UP, the event was organized on 18th July, at Hotel Comfort Inn, Vibhuti Khand, Gomti Nagar by Consumer Guild in association with Consumer VOICE. Representatives of popular edible oil, FMCG, confectionary, snacks and sweets like recognized the need for effective measures in curbing the rising incidence of NCDs in the state. Some of the participants in the event titled Front of Pack Labeling – Role of the Industry” included Manish Agarwal – Assocham, DP Singh – Indo American Chamber of Commerce , Ramesh malhotra- Ritz, Abhitosh Asthana of Pure Gonics and SP Singh Assistant Commissioner, UP Food Safety and Drug Administration and Chief Food Safety officer of same department participated.

Rinki Sharma from Consumer VOICE who also graced the occasion said that the lives of our children and youth at peril because of high consumption of HFSS foods and simple warning labels can ease the situation.

Sh. Abhishek Srivastava, Chairman- Consumer Guild, Lucknow spoke about the rise in NCDs in the State of Uttar Pradesh and the need reduce consumption of unhealthy packaged foods through simple and mandatory warning labels.

Kolkata, West Bengal

Kolkata

The event in West Bengal, Kolkata was organised by Honcho Tech For Good Foundation, Kolkata in association with Consumer VOICE, New Delhi, industry leaders, doctors and government officials from West Bengal called for simple, mandatory and interpretive front of pack labels on food and beverages. Simple warnings can help consumers make informed choices and be a first step towards a healthy food system.

Dr Sadajit Banerjee, MD, Medicine said, ”High burden of diabetes, obesity, stroke and cardiovascular diseases are linked to the increased consumption of unhealthy packaged foods that are High in Salt, Sugar and Fats that are readily available in the market.”

Representatives of popular edible oil, FMCG, confectionary, snacks and sweets like (PS Brand Oil, Ruby Food Products Pvt. Ltd., Pran Foods Ltd., Sugar and Spice, Bapuji Cake Pvt. Ltd.) recognized the need for effective measures in curbing the rising incidence of NCDs in the state. As important stakeholders for a healthy nation, they lent their support to a people friendly FOPL. Kaushik Nag of Pran Foods Ltd. said that ”We are committed in ensuring healthy food to our consumers and will take necessary steps as guided by FSSAI and the scientific community in ensuring that our products meet global standards.”

”A key step in this is to ensure that ingredients that like salt, sugar, and fats are used within permissible global limits.” said Indranil Dasgupta, Director – Social Initiatives, Honcho Tech For Good Foundation.

Kolkata

Front-of-pack food labelling is considered to be a powerful and simple tool for discouraging excessive consumption of processed foods. Nilanjana Bose, Project – Head from Consumer VOICE, New Delhi said that ”Front-of-Pack warning labelling represents a key component of a comprehensive strategy to promote healthier lives. Every year more than 5.8 million Indians die of NCDs and most of these fatal diseases could be prevented by changing dietary habits and transforming the food industry.”

Recognizing the importance of measures like high taxes on sugary foods and Front of pack labels, Luna Chatterjee, Brand Strategist, Partner Curator CCi’s, Foodpreneur said that ” We are taking baby steps towards labelling and having FOPL will work wonders for the industry. It will not only help in improving public awareness regarding food ingredients but also deter consumers from consuming unhealthy and harmful food. ”

Guwahati, Assam

The industry roundtable discussion was organized in Guwahati by Consumers’ Legal Protection Forum, Assam in association with Consumer VOICE, New Delhi.

Representatives of popular edible oil, FMCG, confectionary, snacks and sweets like Repose, Sitajakhala, Nivaz recognized the need for effective measures in curbing the rising incidence of NCDs in the state. As important stakeholders for a healthy nation, they lent their support to a people friendly FOPL.

Swapan Nath, General Manager, REPOSE said that “We are committed in ensuring healthy food to our consumers and will take necessary steps as guided by FSSAI and the scientific community in ensuring that our products meet global standards.” “A key step in this is to ensure that ingredients that like salt, sugar, and fats are used within permissible global limits’ Dr. Birendra Kumar Das, Chairman, NIVAZ said.

Front-of-pack food labeling is considered to be a powerful and simple tool for discouraging excessive consumption of processed foods. Nilanjana Bose from Consumer VOICE, New Delhi said that “Front-of-Pack warning labeling represents a key component of a comprehensive strategy to promote healthier lives. Every year more than 5.8 million Indians die of NCDs and most of these fatal diseases could be prevented by changing dietary habits and transforming the food industry.”

“Consumption of ultra-processed foods and packaged foods is in the rise in Assam and irrespective of the socio economic background, it is putting the lives of our children and youth at peril. We can improve the situation by letting the consumers make the right choice with a simple warning label on the front of food packets for unhealthy foods” said Advocate Ajoy Hazarika, Secretary, Consumers’ Legal Protection Forum, Assam .

Recognizing the importance of measures like high taxes on sugary foods and Front of pack labels, Hrishikesh Acharyya, Managing Director, SITAJAKHALA said that “We welcome the idea of a strong FOPL that will help consumers quickly understand and identify healthy foods. Global evidence points to warning labels having immediate health benefits but also being favorable to the industry. There is affordable technology and market acceptance for food industry to ensure that food and beverages are healthier as per global standards.” Speaking at the event, Samiran Baruah, Designated Officer and Anupam Gogoi, Food Analyst, Commissionerate of Food Safety, Govt. of Assam said, “We will ensure that food companies are abiding by the standards which will improve the health of consumers of the state. “

Indore, MP

A  Roundtable consultation on ‘Front of Pack Labelling – Role of the Industry’ was organised by Consumer VOICE in partnership with Indore based AAS and Bhopal Based National Centre for Human Settlements & Environment (NCHSE) at Indore on 25th July 2022.

Shri Hariram Mujalda, Joint Director, Industries, ZIO-Indore was the Chief Guest on the occasion.

Mr. Avinash Shrivastava, Dy Director, NCHSE welcomed the guests and the participants and appraised the participants about the programme.

Ms. Rinki Sharma, Project Head, Consumer VOICE while sensitizing the participants especially the Industry Managers on the issue of NCD burden and its causes in India, said that “Amidst the rising concerns over obesity and other non-communicable diseases (NCD) ailments in our country, it becomes imperative for consumers to be a stakeholder in deciding what to eat and what is to be avoided. Front-of-Pack warning labeling represents a key component of a comprehensive strategy to promote healthier lives. It enables consumers to identify in a quick, clear and effective way, products high in salt, sugar and fats. She also highlighted that every year more than 58 lakh Indians die of NCDs and most of these fatal diseases could be prevented by changing dietary habits and transforming the food industry. She produced successful examples of FOPL adopted by other countries.  She further elaborated upon ongoing process of development of FOPL in the country and reasoned out why a warning label indicating “High in” sign of particular nutrient is required for the protection of interest of the consumers and how the industry could facilitate it.

Dr. Pradip Nandi, DG, NCHSE while introducing the subject said that in India Non-communicable diseases (NCDs) like diabetes, hypertension, heart disease and obesity are of growing concern.  In 2016 India reported 63% of total deaths due to NCDs, of which 27% were attributed to Cardiovascular disease (CVD). One of the main reasons of such NCD burden is the consumption of unhealthy foods that are high in fat, salt or sugar and are readily available in the market.  He also stressed the importance of the threshold level of daily intake of fat, salt and sugar as recommended by WHO and a FOPL on the packaged food indicating warning for any nutrients which are more than the permissible limits.

The Chief Guest Shri Mujalda in his address said that India is facing a daunting task of minimizing the Non-communicable disease (NCD) burden due to consumption of unhealthy foods, which are high in Fat, Sugar and Salt. He stressed that it is important that packaged foods should clearly indicate levels of these nutrients to provide the consumers an opportunity to choose the healthy food items. He further said that this could be achieved by developing a consumer friendly FOPL, for which Industries should come forward and expressed their views. He called upon the industry managers to ensure that the levels of ingredients like salt, sugar and fats in their products are within permissible global limits. He expressed hope that industry would abide by the regulations about the FOPL to safe guard consumer interest. He also said the Industries Department is willing to extend all possible support to the Food industry implement the regulation when it is finalized.

Representatives of popular edible oil, FMCG, confectionary, snacks and sweets like Gokul ke Namkin, Amitabh Business Corporation, Moksha Confectionary Pvt Ltd, Raj Packaging, Agarwal Namkin, Om Namkin, Shree Khrishna Enterprises, Soni Food, Jaiswal Enterprises etc participated in the Roundtable Discussion and expressed their views about FOPL/Warning Label. In general Industry Managers appreciated the need for FOPL to ensure effective measures in curbing the rising incidence of NCDs in the state. As important stakeholders for a healthy nation, they lent their support for a people friendly FOPL. Shri Amitabh Singhal of Amitabh Business Corporation said that “We are committed in ensuring healthy food to our consumers and will take necessary steps as guided by FSSAI /Government.”

Chandigarh

The Industry Consultation Round Table discussion in Chandigarh was held on 25th July by Citizens Awareness Group in association with Consumer VOICE, New Delhi. Industry leaders, doctors and government officials from the region called for simple, mandatory and interpretive front of pack labels on food and beverages. Simple warnings can help consumers make informed choices and be a first step towards a healthy food system.

Recognizing the importance of measures like high taxes on sugary foods and Front of pack labels, Sanyal said that “We welcome the idea of a strong FOPL that will help consumers quickly understand and identify healthy foods. Global evidence points to warning labels having immediate health benefits but also being favorable to the industry. There is affordable technology and market acceptance for the food industry to ensure that food and beverages are healthier as per global standards.”

Speaking at the event, Sukhwinder Singh from the Food Safety Department said, “We will ensure that food companies are abiding by the standards which will improve the health of consumers of the state.”

“Consumption of ultra-processed foods and packaged foods is on the rise in Chandigarh and irrespective of the socio economic background, it is putting the lives of our children and youth at peril. We can improve the situation by letting the consumers make the right choice with a simple warning label on the front of food packets for unhealthy foods.” concludes Surinder Verma, Chairman, Consumer Awareness Group.

MP roundtable discussion with MPs on the Importance of Front of Pack Warning Labels to control NCDs

MP roundtable discussion with MPs on the Importance of Front of Pack Warning Labels to control NCDs

MP roundtable discussion with MPs on the Importance of Front of Pack Warning Labels to control NCDs

Consumer VOICE organized a round table discussion with Hon’ble Members of Parliament and senior doctors and consumer activists on 30th March, 2022 at Constitution Club of India, New Delhi on ‘The Importance of Front of Pack Warning Labels to control NCDs’. 
The members were from both Rajya Sabha and Lok Sabha. The meetings itself were fruitful as we were able to sensitize the parliamentarians on the subject which is relatively new and distributed IEC materials and research papers for a background.

 MPs Present in the Discussion

  • Dr Vikas Mahatme, Rajya Sabha
  • Shri Pradeep Gandhi, Ex MP, Lok Sabha
  • Shri P. Bhattacharya, MP, Rajya Sabha

Messages by the MPs

Dr Vikas Mahatme, Rajya Sabha MP present at the occasion said that “One of the possible ways of making a choice between healthy and unhealthy foods is to have front of pack warning labels on food packets, so that consumers are able to identify foods that are High in Salt sugar and Fats. He also stressed that FOPL will work best when it is made mandatory.”

Shri Pradeep Gandhi, Ex MP, Lok Sabha while talking on generating awareness on the health harms of unhealthy packaged foods stresses that “implementation of FOPL which is backed by scientific evidence, should be discussed in the Parliament so that timely regulation of front of pack labels can help in saving hundreds of lives.”

Speaking on the same lines, Shri P. Bhattacharya, MP, Rajya Sabha, agrees that “Front of pack warning labels are very important for preventing non-communicable diseases in India. Consumption of unhealthy packaged foods can be controlled by bringing in the correct science based regulations.”

Messages by Doctors

Dr Umesh Kapil President of the Epidemiological Foundation of India, said that

“FOPL is a very important intervention to educate the masses on the healthy and

unhealthy foods. He also said that “Unfortunately, the industries want very high

cut-offs for their products so that they can make their products tastier, thereby

compromising on the healthiness of the product.”

Prof Harshpal Singh Sachdev, Senior Consultant of Sitaram Bhartia Institute of Science and Research said that “If we do not want to give our future generation a lifelong diseases requiring medicines, so we have to make efforts to curb unhealthy consumption of foods. The process should begin from childhood and the best way to do that is to provide warning labels like we have on cigarette packs. A warning label should help a child to discern that this is bad for health.  It’s high time the FSSAI acts on this otherwise we will have problem and agony for our future generation.”

Messages by Consumer Activists

Dr. Arun Gupta, National Convener BPNI said that FOPL guidelines/rules in the right direction has the potential to encourage reformulation of the food products and could save people from big food industry’s aggressive marketing. He opined that this FOPL regulation has to be perfect in terms of the label design, Nutritional Profile Model and must be mandatory. Only then it will impact the NCD control measures.

Mr Ashim Sanyal, CEO, Consumer VOICE, said that “FOPL design cannot be left at the whims and fancies of the industry which is only focusing on their profits. A wrong and voluntary label design will stand in the way of public health safety which is already reeling under great pressure especially after COVID.”

Follow-up action

A letter was drafted on behalf of the MPs by Consumer Rights organisations and the same was mailed to DR Vikas Mahatme to be forwarded to the Hon’ble Prime Minister of India. The letter briefly points to the need of Warning labels on packaged foods that are High in Salt, Sugar and Fats. It also raises the concern that FSSAI is considering “Health Star Rating” (HSR) as a preferred FOPL among other options in draft regulation which it is not supported by science and cannot identify the unhealthy nutrient (salt/sugar/fat).

Media Follow-up

Video bytes were given by the MPs and the doctors on the importance of FOPL to curb non-communicable diseases or NCDS which are being used in social media.

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 Stakeholders consultation on ‘Front of Pack Warning Labels (FOPL) on Unhealthy Packaged Foods in Lucknow

 Stakeholders consultation on ‘Front of Pack Warning Labels (FOPL) on Unhealthy Packaged Foods in Lucknow

 Stakeholders consultation on ‘Front of Pack Warning Labels (FOPL) on Unhealthy Packaged Foods in Lucknow

Consumer VOICE in associating with Consumer Guild, organized the Stakeholders’ consultation on ‘Front of Pack Warning Labels (FOPL) on Unhealthy Packaged Foods for Consumers in Lucknow, UP on 22nd of March.

Lucknow Workshop

The stage was set with government officials, health and nutrition professionals and consumers, youth, and parents. The session was inaugurated by Shri Abhishek Srivastava, Chairman of Consumer Guild.

It was then taken over by Ms. Ekta Purohit, Manager, Projects, Consumer VOICE, who elaborated on Front of Pack Labels and its importance said that “Amidst the rising concerns over obesity and other non-communicable diseases (NCD) ailments in our country, it becomes imperative for consumers to be a stakeholder in deciding what to eat and what is to be avoided. Front-of-Pack warning labeling represents a key component of a comprehensive strategy to promote healthier lives. It enables consumers to identify in a quick, clear and effective way, products high in salt, sugar and fats.”

Lucknow Workshop

Dr Piyush Gupta, Secretary and CEO of Cancer Aid Society while talking about the harmful effects of packaged foods that are rich in salt, sugar and fats said that they too should have warning labels just like cigarette packets that will help consumers distinguish between healthy and unhealthy food products.

Abhishek Srivasta of Consumer Guild said that, “We can improve the situation by letting the consumers make the right choice with a simple warning label on the front of food packets for unhealthy foods. A front of pack warning label on packaged foods will help consumers identify the products that are high in salt, sugar and fat. FSSAI needs to accept WHO advisory standards set for India for limiting the Nutritional Profiles. Also, in FOPL they have proposed HSR label design which star ratings formula which consumers can never understand. As consumer organization, working at the grass root level we need to emphasize that a simple Warning Label symbol is always better for consumer understanding.”

Lucknow Workshop

Dr. Shalini Srivastava, Senior Dietician at King George’s Medical University, Lucknow, described the FOPL system as necessary to reduce non-communicable diseases. He said that this step will help in averting the menace of non-communicable diseases like diabetes, heart disease and various cancers. These are diseases that are caused especially by the consumption of highly processed packaged foods high in salt, sugar and fat. Warning labels will help people to make healthier choices and even reduce their consumption of these unhealthy foods.

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