Workshop on Sustainable Consumption for Consumers

Workshop on Sustainable Consumption for Consumers

Workshop on Sustainable Consumption for Consumers

Consumer VOICE as part of Green Action Week activities conducted a walk-in one-day workshop at Lajpat Nagar, New Delhi, on 25th September 2025 to educate consumers on the urgent need to address greenwashing and sustainable consumption habits. The workshop was to target consumers from various sections of society to promote informed choice making and environmentally friendly habits as an integral part of daily life.

The morning session was taken by Shri Ashim Sanyal, COO & Secretary, Consumer VOICE. He described the idea of “Right to Repair” and discussed greenwashing practices—the deceptive methods adopted by companies to look environmentally-friendly but actually not making any true changes. He also explained the current guidelines and tips on how consumers can identify and not fall prey to greenwashing practices.

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During the course of the day, over 40 consumers enthusiastically interacted with the Consumer VOICE core team consisting of Ms. Rinki Sharma and Ms. Ekta Purohit. The team engaged with the participants, cleared misconceptions, and offered real-time tips on embracing sustainable lifestyles.

To encourage green shopping, reusable green bags made by Consumer VOICE were made available both at the office and outside in society, furthering the message of minimizing the use of plastic and adopting sustainable options. For this purpose local RWA (Residents Welfare Association) helped in the distribution of the bags.

The workshop was received with avid participation, demonstrating consumers’ increasing passion for safe and responsible consumption and sustainability.

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Why Madhya Pradesh Needs Urgent Speed Management Frameworks

Why Madhya Pradesh Needs Urgent Speed Management Frameworks

Madhya Pradesh is grappling with a severe road safety crisis, with overspeeding emerging as the single biggest threat. According to the Ministry of Road Transport and Highways (MoRTH) 2023 report, the state recorded 55,327 road accidents, contributing 11.5% of India’s total and ranking second only to Tamil Nadu. Tragically, 13,798 people lost their lives in these crashes, representing 8% of the national total of 1,72,892 fatalities. This marks a rise from 13,427 deaths in 2022.

Overspeeding is the primary cause behind this alarming trend. In 2023 alone, Madhya Pradesh reported 44,592 overspeeding-related accidents, leading to 11,380 deaths and injuring over 30,000 people. In effect, nearly four out of five crashes in the state are caused by speeding, highlighting the urgent need for stronger interventions.

Why Speed Kills: The Science Behind the Crisis

Research consistently proves the deadly link between speed and crash severity. For every 1 km/h increase in speed, the risk of a crash with injury rises by 3%, while the risk of fatal crashes rises by 4–5%. A WHO study found that a car occupant involved in a crash at 80 km/h is 20 times more likely to die than one at 30 km/h.

As Professor Bhargab Maitra of IIT Kharagpur explains, “When a car’s speed increases from 30 km/h to 80 km/h, the likelihood of death in a crash increases 20-fold.” These figures underline why speed management is not just a matter of enforcement but of survival.

State-Specific Challenges in Madhya Pradesh

Madhya Pradesh faces unique challenges that compound the dangers of speeding. Narrow roads crowded with mixed traffic—ranging from cars and trucks to two-wheelers, cyclists, and pedestrians—make conditions especially hazardous. Industrial, commercial, and residential traffic often jostle for the same space, while poor lane discipline, slow-moving vehicles, and unauthorized motor vehicles further increase risks. These systemic issues demand a Safe System Approach that acknowledges human vulnerability and promotes shared responsibility.

Learning from West Bengal: A Case Study in Speed Management

West Bengal provides a strong example of how scientific speed management can work. Facing nearly 6,000 road fatalities annually, the state partnered with IIT Kharagpur to implement a Speed Management Framework. Roads were categorized by function and safety profile, with speed limits scientifically set between 25 km/h and 80 km/h.

This initiative—supported by transport, health, police, and other departments—was designed to save thousands of lives by ensuring speed limits matched real-world conditions. The collaborative effort reflects the Safe System principles, where reducing speed directly reduces fatalities, even when human error occurs.

For Madhya Pradesh, adopting a similar approach could be transformative. With overspeeding accounting for the majority of road deaths, a scientifically designed speed management system could drastically reduce fatalities.

The Way Forward

The rising toll of road crashes in Madhya Pradesh highlights an urgent need for policy-backed speed management. Conducting safe speed audits, enforcing realistic speed limits, and raising public sensitization on the dangers of speeding are immediate steps that can save lives.

As advocacy groups like Consumer VOICE emphasize, speed management is not merely about restricting vehicles—it is about protecting lives. With decisive government action, informed by scientific evidence and successful models like West Bengal, Madhya Pradesh can move closer to the national target of halving road fatalities by 2030.

Madhya Pradesh Records 55,327 Road Crashes in 2023, Overspeeding remains the biggest killer

Madhya Pradesh Records 55,327 Road Crashes in 2023, Overspeeding remains the biggest killer

Madhya Pradesh Records 55,327 Road Crashes in 2023, Overspeeding remains the biggest killer

Madhya Pradesh continues to grapple with a growing road safety crisis, as revealed in the MoRTH Road Accidents in India 2023 report. The state reported 55,327 accidents in 2023, accounting for 11.5% of the national total and ranking second only to Tamil Nadu. Tragically, 13,798 people were killed, representing 8% of all fatalities in India. This marks an increase of 2.76% compared to 2022, when 13,427 deaths were reported.

The data highlights overspeeding as the single largest contributor, with 44,592 crashes in Madhya Pradesh directly linked to speeding. This alarming figure underscores how reckless driving continues to claim thousands of lives, leaving families devastated and communities vulnerable.

With such high accident numbers and fatalities, the state also records a troubling accident severity rate, reflecting the urgent need for stronger interventions. Experts have repeatedly stressed that speed management—through scientifically set limits, strict enforcement, and public sensitization—is one of the most effective strategies to reduce crashes and save lives.

The findings from Madhya Pradesh serve as a wake-up call for urgent, coordinated action. Implementing speed management guidelines, improving road design, and strengthening enforcement mechanisms will be critical if the state is to curb this rising tide of fatalities and move toward safer roads for all.

Madhya Pradesh Road Crash Data (MoRTH 2023)

  • Total Accidents: 55,327
  • Total Fatalities: 13,798
  • Share of National Fatalities: 8%
  • Overspeeding Accidents: 44,592
  • Accident Severity (deaths per 100 accidents): ≈ 25
  • Change in Fatalities vs 2022: +2.76%

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Uttar Pradesh Partners with IIT Kharagpur to Curb Road Fatalities

Uttar Pradesh Partners with IIT Kharagpur to Curb Road Fatalities

Uttar Pradesh Partners with IIT Kharagpur to Curb Road Fatalities

In an important development in road safety, the UP government has signed an MoU with IIT Kharagpur and will take a scientific approach to reducing road crashes and deaths. The MoU was formalized at the UP state transport conference in front of Chief Minister Yogi Adityanath, Transport Minister Dayashankar Singh, and state transport commissioner B.N. Singh.

Through this, evidence-based solutions will start to emerge in terms of speed management/framework for safe road design interventions. IIT Kharagpur, as it has begun testing speed management approaches and developing guidelines suitable for the Indian context, will provide the technical umbrella for this work.

Consumer VOICE, as a steadfast advocate for safe roads, has tried to elevate road safety on the agenda among policymakers through policy support, sensitization meetings, and consultations with various stakeholders. Alongside our relationship with IIT Kharagpur, we have consistently advocated for a scientific, data-driven approach to reducing road crashes. We believe the MoU is a significant step to achieving a pathway for alignment of national and global commitments of state governments, including India’s commitment to the UN Decade of Action for Road Safety to Road a Safe Journey.

Consumer VOICE remains committed to supporting governments and stakeholders in implementing robust reforms that save lives and ensure safer mobility for all.

Media and Social media Updates

Stakeholders’ Consultation on Speed Management Held in Uttar Pradesh

Stakeholders’ Consultation on Speed Management Held in Uttar Pradesh

Stakeholders’ Consultation on Speed Management Held in Uttar Pradesh

A stakeholders’ consultation was organised on September 12, 2024, in Lucknow, Uttar Pradesh, by Consumers Guild with support from Consumer VOICE and IIT Kharagpur. The workshop focused on addressing road traffic injuries and fatalities caused by overspeeding and identifying actionable solutions to improve road safety.

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The event was attended by key dignitaries, including Shri P.S. Satyarthi (Additional Transport Commissioner, Road Safety) and Shri Akhilesh Kumar Nigam, IPS (DIG CBCID), who emphasized collaborative efforts and departmental initiatives. Experts from the PWD, Health, and Education Departments contributed to discussions with their insights.

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A highlight was the presentation by Dr. Bhargab Maitra (IIT Kharagpur), covering:

  • The importance of speed management
  • Data analysis on the impact of overspeeding
  • Policy recommendations adaptable for Uttar Pradesh

Post-consultation, the team met Transport Commissioner Shri Chandra Bhushan Singh, IPS, and Shri K. Satyanarayana, IPS, ADG – Traffic & Road Safety, receiving strong interest and support for moving forward with speed management initiatives.

The consultation was highly productive, with active participation from key stakeholders. The IIT Kharagpur team, led by Prof. Bhargab Maitra, made significant contributions, and the discussions are expected to inform future road safety actions in the state.

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