Green Action Week (GAW) 2025

OVERVIEW

Our Focus

In the GAW 2025 campaign, we aim to address greenwashing in industries like fashion, beauty, and food, where misleading eco-claims confuse consumers and hinder real sustainability. By providing practical tools and resources, we empower consumers to identify truly sustainable brands and make informed choices. Through interactive workshops on sustainable living, upcycling, and recycling, along with fostering a Sharing Community, we encourage collaboration and mindful consumption. Our goal is to reduce waste, curb pollution, and inspire lasting behavior change for genuine environmental impact. 

What is Greenwashing?

Greenwashing — the use of misleading environmental claims — is a growing challenge that prevents consumers from making truly sustainable choices. Industries such as fashion, beauty, and food often market products as “eco-friendly” without genuine practices behind them, leaving consumers confused and misled. This lack of transparency contributes to rising waste, pollution, and carbon emissions. Without the right knowledge and tools, consumers struggle to identify authentic, sustainable options, limiting their ability to make informed, responsible decisions. Addressing greenwashing is essential to empower individuals, encourage mindful consumption, and build lasting solutions that protect both people and the planet.

Objectives

• Educate & Empower Consumers about greenwashing practices in industries like fashion, beauty, and food etc, helping them recognize misleading environmental claims and make informed decisions.
• Encourage Community Participation through workshops that promote sustainable practices like composting, upcycling, and circular economy principles. These workshops will engage residents in collective action, building a shared commitment to sustainability.
• Protecting environment by shifting focus to authentic sustainability, and contributing to protecting ecosystems, conserving biodiversity, and mitigating climate change, thereby ensuring a healthier, more sustainable environment for future generations.
• Advocate for resource conservation through recycling, reusing, and upcycling practices, ensuring efficient material use, reduced energy consumption, and preserving resources for future generations.

Strategy

Workshop with Consumers

Participants will learn to recognize greenwashing tactics and assess product labels to identify misleading claims. A hands-on upcycling session will involve repurposing household waste into useful items like planters or bags, such as plastic bottles or old clothes.

Expected Result: Consumers will gain the tools to evaluate products and make informed, sustainable purchasing choices critically.

Workshop with Women & Young Girls 

This session will focus on sustainable consumption, teaching participants to identify genuinely sustainable products and reduce waste. Women and girls will engage in upcycling activities, turning old clothes into accessories or bags. They will also make eco-friendly household items like natural cleaners.

Expected Result: Women and young girls will embrace sustainable practices, reduce waste, and lead by example in their communities.

Workshop with Children & Youth

Youth will discuss greenwashing and engage in creative upcycling projects, such as turning old t-shirts into shopping bags or using cardboard for storage. The session will also cover recycling education and creating DIY recycling stations.

Expected Result: Children and youth will be empowered to reject greenwashing, engage in eco-friendly activities, and inspire their peers.

Spreading the word

Using Digital Channels 

Using digital channels to amplify the messages to garner support, stories of change, experiences will be featured. 

Advocacy with Government Stakeholders

We will engage in policy advocacy through letter campaigns and dialogue with relevant departments, urging stricter regulations against greenwashing and promoting consumer rights.