State Level Workshop for Sensitization Of Stakeholders to Support Tobacco Vendor Licensing Vijaywada, Andhra Pradesh

The Consumer Guidance Society, Vijayawada in with  support from Consumer VOICE, New Delhi organised a state level workshop on tobacco control Vijayawada, Andhra Pradesh on January 29, 2019. The main objective of the workshop was sensitization of stakeholders on tobacco control measures in Andhra Pradesh through vendor licensing.The workshop was formally inaugurated by Dr. P.V.V.S. Murthy, Hon’rary President, The Federation of A.P. Consumer Organisations and Dr. T. Geeta Prasadini, Addl. Director, DPH &FW and Nodal Officer, NTCP and NOHP.

Dr. Ch. Divakar Babu, Secretary, Consumers Guidance Society in his introductory remarks has explained in brief about the overview of Tobacco Control in the State of Andhra Pradesh.  He stated that though the total per cent of people consuming tobacco and other allied products has come down from 28 per cent to 20 per cent but it is worrisome to notice that younger generation is being lured by tobacco manufacturers by their novel and deceptive surrogate ads and techniques and which needs to be curbed at the earliest.

Sri Amarjeet Singh Panghal, Advisor, Legal had made a power point presentation about the key findings of the study on Tobacco Vendors in the state.  He expressed his concern over lax enforcement of COTPA due to multifarious reasons, which include lack of awareness among stakeholders, deceptive novel methods adopted by tobacco manufacturing companies to lure especially younger generation into consuming their products , lack of co-ordination in between enforcement agencies and want of any licensing regime for sale of Tobacco and allied products. Hence, he strongly advocated for compulsory license of tobacco vendors.

The key findings of survey are:

  • The density of tobacco vendors is too high in both commercial and residential areas and there is no record available of tobacco vendors. We found 381 tobacco vendors in 6 wards/areas of 3 cities of Andhra Pradesh namely Tirupati, Vijaywada and Vishakhapatnam.
  • Tobacco vendors are violating COTPA.
  • Mandatory warning display board was not found in 82 % point of sale.
  • Tobacco products are displayed openly in 61% cases.
  • Sale of loose cigarettes is rampant 98%, which frustrate purpose of pictorial warning at package.
  • 89 % tobacco vendors were found Selling candy, chips etc. the products meant for and to attract children/youth to tobacco shops.

The inaugural session was followed by two panel discussions.  The first panel discussion was on the role of media in tobacco control.   M. Syam Sundar, Bureau chief, Hans India in his speech expressed his firm opinion that print and electronic media has a monumental role to play in promoting health and welfare of people.  Hence, he opined that media should disseminate authentic information about the ill-effects of consumption of tobacco products to the people in order to enable the latter to exercise their informed choices.

N.Jaya Prakash, Andhra Pradesh working Journalists Union has opined that media should sensitise public about the detrimental effects of consumption of tobacco on health and longevity of consumers.
The second panel discussion was on the subject “Needs and strategies for protecting the young generation from the menace of tobacco.  The experts in the second session were Dt.T.Geeta Prasadini, Addl. Director, Department of Public Health & Family Welfare, Dr. S. Bhavana, Reader, Dept of Oral Medicine and Radiology, Dr.E.Prasanth, MDS, Programme Officer, NTCP &NOHP, Dr. H.Kalyan Rao, Asst. Professor and Sri N. Poornachandra Rao, AFC&DO Food Safety and Standards Administration.

The experts dwelt at length on what needs to be done to protect younger generation from the menace of tobacco .The common theme advocated and articulated by the experts participating in the discussion was that compulsory vendor license is a pragmatic idea to be worth implemented to keep the younger generation from the influence of Tobacco Products.  The other important suggestions and recommendations made by the experts were;
(1)  Surrogate advertisement in any form should be strictly banned.

(2)  COTPA should be strictly implemented by the enforcement agencies

(3)  Awareness about the provisions of COTPA should be generated by designing and adopting multi-pronged approach.

(4)  Young generation should be properly sensitized about the harmful effects of Tobacco and allied products by formulating and designing specific plans towards children and youth.

(6)  Vendor licence for Tobacco Vendors should be seriously pursued for ensuring its implementation at the ground level. The positive signs made by the Municipal Administration in response to the advocacy efforts of Consumers Guidance Society by issuing a specific letter must be fully utilised to make co-ordinated efforts for achieving the same.

After the conclusion of two panel discussions, the floor was thrown open for comments and suggestions of the participants. Around 60 participants including health experts, municipal corporation officials, tobacco control activists,  media persons, CSOs  enthusiastically took part in the deliberations and gave their valuable suggestions.

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