Eat Right Creativity Challenge-Phase 3 

The Eat Right Creativity Challenge-Phase 3 was introduced by FSSAI in June 2022 following the success of phases 1 and phase 2 of the challenge. The ‘Eat Right Creativity Challenge’ (ERCC) phase one was conducted from14th Nov’18-17th Jan’19 in which over 75100 students participated through 3621 schools. ERC II was a poster and photography competition from 16th October 2020 to 20th January, 2021. A total of 4987 schools participated in the Challenge.

The competition aims to unleash students’ creative potential and make them aware about the tools that are needed to develop wholesome eating habits amongst children right from early childhood. The competition aims to motivate schools to establish a setting where nutritious food is available to kids in order to engage, excite, and help them develop healthy eating habits. 

The “Eat Right India” movement, a centrepiece programme of the FSSAI, strives to protect people’s health and well-being by promoting safe food, balanced diets, and sustainable lifestyles. The focus of “Eat Right India” is on young people because it is difficult to change food habits once they have been developed early in life. Thus, a school is a clear location where young people can develop healthy eating habits. The FSSAI’s Eat Right school programme uses simple teaching tools to help kids modify their eating habits in a long-lasting way. The ability of young individuals to have an impact on entire families might be used to affect how people eat.

As a part of AzadiKaAmritMahotsav, which marks 75 years of Indian Independence, the Eat Right Creativity Challenge 3 is being introduced. It aims to foster the development of kids’ creative ability, encourage them to adopt healthy eating practises, and tap into their creative talent. The competition aims to inspire schools to provide a safe and healthy food environment as well as to engage, excite, and empower kids to develop wholesome eating and nutrition habits. They will learn about regional, seasonal, and local foods as well as indigenous and traditional cuisine. The competition will take place between 7 June and 31 December 2022. 

The third phase of the “Eat Right Creativity Challenge” will involve competitions for school kids in three categories: the Eat Right Poster Competition, the Eat Right Rangoli Competition, and the Eat Healthy Bulletin Board Decoration Competition. Eat Healthy Bulletin Board falls under the team category, while Eat Right Poster and Eat Right Rangoli are under the individual category.

Themes of the competition are: 

  1. Eat Seasonally and Locally for the Poster Competition. To encourage healthy eating practises and a balanced diet among Indian population, it involves consuming locally grown, seasonally appropriate foods.
  2. Rangoli Competition theme: “Safer and healthier food for a brighter future”. One of the most important guarantees for health is safe food. Unsafe food contributes to various health problems such stunted growth and development, vitamin deficiencies, non-communicable or communicable diseases, and mental illness in addition to being a major cause of many diseases. The contest aims to spread the word about how eating healthy food improves health.
  3. For the bulletin board team competition: “Benefits of Millets”. Millets are rich in dietary fibre and nutrients. Millets are a good source of micronutrients like vitamins and minerals as well as protein. The competition aims to increase public knowledge of millets’ significance for diet variety and improved nutrition in our cuisine.
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