A Workshop to release White Papers on the theme: Evolving Behavior of Indian Consumers on Mobile

Consumer VOICE presented a study report on  Evolving Behavior of Indian Consumers on Mobile on 8th September, 2016 at Magnolia Hall, India Habitat Centre, New Delhi in presence of an august gathering of distinguished guests representing Telecom & E-commerce Industry, App developer fraternity, Telecom Operators, Market Research Agencies, Consumer Activists and Academicians.

Shri Hem Pande (IAS), Secretary, Department of Consumer Affairs, Government of India graced the occasion and delivered thevaledictory address in the workshop.

“E-commerce and mobile technologies are welcome and sky is the limit for their growth, provided they take along consumers, instead of trying to benefit from consumer ignorance” stated Shri Hem Pande, Secretary, Department of Consumer Affairs, Govt of India during his valedictory address in the workshop.

Shri Ashim Sanyal,Chief Operating Officer ,Consumer VOICE said  “The increasing popularity of the mobile internet in India makes it important to investigate how the move to mobile is likely to affect Indian consumers and businesses. Mobiles have become the easiest and most cost effective medium to reach out to largest number of Indian consumers by advertisers, government agencies, political, commercial and social organizations

In the workshop, Consumer Voice shared the results of their study in the form of two papers: Study of Mobile Internet Use in India” and “Search Options available to Indian users”.

Some of the Findings of the Study Papers::

  • Mobile is the new desktop
    • Apps represent the new way of accessing services – super stores to hyperlocal
  • Information Search has changed
    • Depends upon type of information
    • Apps rule the Net
    • Social media – the game changer
  • Improved competitiveness
    • Mobile – a great leveler; lower barriers to entry , many Indian success stories

Substantial benefits for consumers – increased choice, ease of access, ease of change, QoS  as differentiator.

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