Jayanti Srivastava, Assistant Professor Amity University, Lucknow led the cyclists and emphasized on the need for mutual coordination among all the stakeholders related to road safety. A good number of people such as youths, lawyers, educationists, students and working professionals joined the event and supported the cause. Media also supported and provided good coverage in the regional newspapers.

A memorandum was also submitted by the consumer guild to strengthen road safety and to promote sustainable transportation supported by cyclists to the Chief Minister of the state.

Later the memorandum was submitted to the Principal Secretary, Home, Government of Madhya Pradesh with a copy to the Commissioner, Transport, Principal, Government of Madhya Pradesh.

Media supported the cause and provided very good coverage. We also highlighted the activities on social media.