The rally was flagged off by Additional Commissioner of Police ( ACP) Shri Sushil Kumar Tiwari, who appreciated  the initiative as well as provided important road safety tips to the participants. The aim of the cyclothon was to promote a sustainable transport system, particularly for pedestrians, cyclists, and children. Over 100 cyclists, mostly youth, students and citizens came forward to support the cause. They all were carrying the messages in Hindi and English language on their cycles to promote sustainable transportation with hashtags #ReThinkMobility and #StreetsForLife.

The participants signed a memorandum addressed to the Principal Secretary, Home, requesting the development of a sustainable transport system in Madhya Pradesh specifically for pedestrians, cyclists, senior citizens, and children. In the memorandum the participants conveyed that they feel that there is a desperate need for governments and their partners to rethink about mobility. The memorandum also stressed that when safe, walking and cycling can contribute to making people healthy, cities sustainable, and societies equitable. Safe, affordable, accessible and sustainable public transport is a solution for many societies’ ills.

Later the memorandum was submitted to the Principal Secretary, Home, Government of Madhya Pradesh with a copy to the Commissioner, Transport, Principal, Government of Madhya Pradesh.

Media supported the cause and provided very good coverage. We also highlighted the activities on social media.