Empowering University Students in Mysuru to Promote Responsible Choices and Reduce Alcohol-Related Harm

Consumer VOICE, in collaboration with the Foundation for Sustainable Health India (FSHI), the University of Mysore, Christ College, Mysore, and the National Service Scheme (NSS), organised a youth awareness seminar on Reducing Alcohol-Related Harms among Youth: Awareness and Prevention among University students at Christ College, University of Mysuru on 9 July 2026. The programme brought together students, public health experts, law enforcement officials, psychologists, and educators to raise awareness about the health, social, and road safety consequences of alcohol use among young people and to encourage informed, responsible decision-making.

The seminar was inaugurated by Fr. Dr. Augusty P of Christ College while Mr. Hemant Upadhyay, Advisor, Consumer VOICE, introduced the campaign and highlighted the importance of consumer awareness and youth engagement in preventing alcohol-related harms. Mr. S. J. Chander, Director, Foundation for Sustainable Health India (FSHI), emphasised the need to create substance-free educational institutions and foster healthy environments for students. A pre-event survey was also conducted to assess participants’ awareness and establish a baseline for the programme.

The technical sessions featured distinguished experts from diverse fields. Dr. Prashantha, Associate Professor, Department of Community Medicine, Mysore Medical College, explained the harmful effects of alcohol on physical and mental health, dispelled common myths surrounding alcohol consumption, and highlighted its long-term impact on major organs and overall wellbeing.

Addressing the issue of road safety, Mr. Sidesha, Sub-Inspector, Mysore City Traffic Police, presented alarming road crash statistics and stressed that drunk driving remains a completely preventable cause of death. He also informed students about strict enforcement measures in Mysuru and the legal consequences of driving under the influence under the Motor Vehicles Act.

The psychosocial dimensions of alcohol dependence were discussed by Mrs. Anuradha K., Clinical Psychologist, who spoke about the progression of alcohol dependence, withdrawal symptoms, and the importance of counselling and group therapy in supporting recovery. She encouraged students to seek help early and support peers who may be struggling with substance use.

The programme concluded with an interactive discussion where experts underscored the importance of coordinated action involving educational institutions, families, healthcare professionals, law enforcement agencies, and civil society to prevent substance abuse among youth. Students reaffirmed their commitment to healthy and responsible lifestyles by taking a Student Responsibility Pledge, led by Mr. Vedaraju K. A., before the event concluded with a vote of thanks delivered by Gandharva, a III B.Com student.

More than 85 students attended the event and IEC materials “Embrace the culture of Zero Irresponsible Drinking” – both in English and Kannadiga were distributed.